Dubai, United Arab Emirates — BBM Licensing announced a strategic partnership to develop and manage a global consumer products and licensing program for Osratouna TV’s characters  led by Thaloob.

The YouTube channel is a growing character universe built on original storytelling and a deep emotional bond with families across the Arab world.

At the heart of that universe is Thaloob, the brand’s flagship character and its most recognisable emotional face that children across the region have grown up watching, repeating, and loving.

With more than 20 billion views worldwide and 21 million subscribers, Osratouna TV has established itself as the #1 Arabic kids channel worldwide, with audiences spanning the GCC, North Africa, and the global Arabic-speaking diaspora.

The Arabic preschool and family entertainment market remains one of the most significant white spaces in global children’s IP, a vast, loyal, and deeply underserved audience that Osratouna TV has already made its own.

Under the new agreement, BBM Licensing will serve as the exclusive international licensing representative for Osratouna TV’s full character portfolio, driving brand partnerships across key consumer product categories including toys and plush, publishing, apparel and retail, bedtime products, lifestyle accessories, and immersive entertainment experiences.

Osratouna TV’s character universe comes to market fully production-ready, with comprehensive character systems, rich storytelling assets, and audience data that make it a rare licensing opportunity: an established, beloved brand with authentic Arabic cultural roots and unmistakable global commercial appeal.

“Osratouna TV is one of the most compelling licensing opportunities I have seen come out of the Arab world, and I would argue, out of the global kids’ content market in recent years,” said Amer Bitar, Founds and CEO of BBM Licensing. “What this team has built is extraordinary: a media brand anchored by a truly loveable flagship character in Thaloob, with genuine emotional resonance, a proven audience of tens of millions, and a universe that translates seamlessly into consumer products. We are not introducing Osratouna TV to the licensing market; we are bringing a beloved brand home to retail shelves and living rooms around the world. We could not think of a better stage than Licensing Expo in Las Vegas to make that introduction.”