Biedronka Launches Animal Planet Fashion Collection with E plus M and Planeta Junior
Biedronka, Poland’s biggest retail chain, with over 3,000 stores, has just launched an Animal Planet fashion collection with E plus M, thanks to a deal with Planeta Junior and Discovery
The Animal Planet collection features 10 styles for young women, including T-shirts, tracksuits, hoodies and leggings.
Animal Planet is inspired by endangered animals, like the snow leopard, tiger and cheetah. The texture of their fur stars as a feature of this collection. The line was launched in selected Biedronka stores on 19 April, and was also be featured on Poland’s biggest morning show, Dzień Dobry TVN.
