BING CINEMA SCREENINGS EXTENDED ACROSS POLAND
Due to high demand four dates have been added at Helios Cinemas
London, 20 January 2023 — Following a successful cinema engagement across 2022, Acamar Films and Puls Kids today announce they are continuing their partnership to bring screenings of the hit animated pre-school series, Bing, to Helios Cinemas across Poland. 2023 screenings begin on Sunday 22nd January and will run across four dates until mid -April.
“Attendance to the screenings last year exceeded our expectations and the popularity of them reflects the overall strong growth of Bing in Poland and across Central and Eastern Europe,” said Eroulla Constantine, Director of Sales and Distribution. “Extending our partnership with Puls Kids and Helios Cinemas, means that we are able to create even more opportunities for Bingsters and their families to spend time and interact with Bing, strengthening the power of the series in a key territory.”
Part of Helios Cinema’s Filmowe Poranki screening programme for children and families, monthly screenings of Bing were held across 53 cinemas in 45 Polish cities in 2022. Each screening featured eight episodes of the award-winning series. In addition to enjoying the episodes on the big screen, attendees of the screenings were also invited to take part in Bing-related activities including colouring-in areas, games, competitions, and performer-led entertainment.
“Bing is proving to be perennially popular for our family audiences with many coming every month to see their favourite characters on the big screen. We are so pleased to extend our partnership to offer four more dates.” Said Kamil Kornacki, Head of Children Projects, Helios Cinemas. “The joy for us is that the support shown by Acamar Films as well as additional Bing license partners, means that we are able to offer those attending something truly special that goes beyond the usual cinema experience.”
To assist in publicity for the screenings Helios worked with existing Bing licensees in the region including publishing partner HarperCollins Polska, magazine partner Egmont and master toy partner Orbico, to promote the screenings with activities including competitions, prize bundles and advertising. These license partners return to support the 2023 screenings which will take place on 22nd January, 19th February, 19th March and 16th April. All Bing licensing within Poland is managed by CPLG.
Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and finds the big stories in the little moments. Bing is broadcast in 130 territories worldwide and continues to “move and delight” Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences. www.bingbunny.com
About Acamar Films
We are an independent creative studio headquartered in Camden, London and we love what we do. Our mission is to “move and delight” audiences worldwide. We produce Bing the international award-winning animated series and we are truly dedicated to serving the needs of young children in all that we do. Visit us at www.acamarfilms.com
Helios is the biggest cinema chain in Poland. Its multiplex facilities feature high-quality audio-systems, state-of-the-art screens and top-ranking movie premieres. Guests appreciate the wonderful atmosphere of the shows and the rich movie offer, from which everyone can pick something to their liking. Apart from the regular offer, boasting the biggest global and Polish blockbusters, Helios also holds special viewings, such as the Women’s Cinema, Movie Marathon Nights, Connoisseur’s Cinema or Helios For Kids. Visit as at www.helios.pl