Bleacher Report Taps Hip-Hop Artists to Reimagine NBA Team Designs in NBA Remix Apparel Collection

A handful of NBA stars have had their turn at music and many music artists have dreamed of making the NBA. Today, those worlds collide with the launch of Bleacher Report’s NBA Remix Collection limited-edition apparel line. In partnership with the NBA and Mitchell & Ness, the first-of-its-kind collaboration features iconic hip-hop artists reimagining their hometown NBA team’s logos and uniform designs for a line of jerseys, T-shirts, hoodies, shorts, hats and long-sleeved tees.

The line includes exclusive designs by some of the biggest names in hip-hop including Future (for Atlanta Hawks), Schoolboy Q (for Los Angeles Lakers), Big Sean (for Detroit Pistons), DJ Khaled (for Miami Heat), The Diplomats (for New York Knicks), No Limit (for New Orleans Pelicans), E-40 (for Golden State Warriors), and Wale (for Washington Wizards) who have authentic passion for the teams they grew up idolizing. The NBA Remix Collection launches today on BleacherReportShop.com and MitchellandNess.com with prices ranging from $40 to $175.

“Bleacher Report lives at the intersection of sports and culture,” said Ed Romaine, Bleacher Report CMO. “The NBA Remix Collection is probably the best physical representation of this mission. It fuses hip-hop music and basketball at the local level, with innovative designs that will drive conversation amongst a community of fans who are the new vanguard of style.”

“We are really excited to evolve our partnership with Bleacher Report through NBA Remix,” said Guy Hilton, Global Marketing & Collaborations Director. “Continuing to mash together entertainment, music and sports, our brands are bringing iconic lifestyle apparel and headwear capsule collections to market. By utilizing our longstanding NBA relationship and exclusive Hardwood Classic rights, we are allowing top musical artists to create unique designs around historic NBA team marks, which naturally complements the culture of sports and entertainment.”

The NBA Remix Collection is the latest ecomm collection from Bleacher Report spotlighting the world’s top music artists, other collaborations over the last year include Travis Scott, Nas, and Billie Eilish. It follows the most active month in Bleacher Report ecomm history with the launch of the Lamar Jackson MVP line, Derrick Rose x Adidas ‘Son of Chi’ Collection, and final installment of the D Wade World Tour.

“Mitchell & Ness’ x Bleacher Report is a partnership that allows both brands a continuous momentum into the area where sports and entertainment collide. We are excited for the latest NBA Remix Collection and how this partnership continues to take major strides towards that sports lifestyle culture,” Kevin Wulff Owner & Head Coach, Mitchell & Ness.

About Bleacher Report 

Bleacher Report is a leading sports media brand reaching more than 200 million hyper-connected millennial and Gen Z sports fans each month through distribution of premium content. It is the No. 1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, UEFA Champions League and UEFA Europa League. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.

About Mitchell & Ness Nostalgia Co.

Founded as a golf and tennis company in 1904, Mitchell & Ness Sporting Goods provided on-field uniforms to the Philadelphia Eagles, Athletics, and Phillies as early as 1933. The Mitchell & Ness Nostalgia Company was created in the 1980’s based on the idea to resurrect authentic jerseys significant to sports history. As the pioneer in this field, Mitchell & Ness is known worldwide for its authentic classic jerseys. The company holds licenses from the MLB, NBA, NFL, NCAA and MLS to produce premium apparel and headwear. Mitchell & Ness is expanding their reach with fashion related apparel and headwear by strategically teaming up with like-minded brands, producing top collaborations for the fashion and sports consumer. Headquartered in Philadelphia, PA, Mitchell & Ness has been “Defining Authentic” for over 100 years. For more information on Mitchell & Ness, visit www.mitchellandness.com.

To shop other styles and the full Mitchell & Ness collection, shop online at www.mitchellandness.com, visit the flagship at 1201 Chestnut Street in Philadelphia or find the closest authorized retailer at https://www.mitchellandness.com/retail-locations.

Media Contact:

Brian Reinert

Bleacher Report

646.226.1709/brian.reinert@bleacherreport.com

Louis Johnson | Public Relations Coordinator

C: 763.228.4085

1633 Broadway 2FL, New York, NY 10019 | Download the B/R App

 

Become a Member Today

Learn More

  • Copyright © 2020 Licensing International
  • Translation provided by Google Translate, please pardon any shortcomings