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Boat Rocker Appoints Firefly Brand Management as U.S. Licensing Agency for Scripted and Classic Brands image

Boat Rocker Appoints Firefly Brand Management as U.S. Licensing Agency for Scripted and Classic Brands

TORONTO, ON – Boat Rocker an independent, integrated global entertainment company, has  announced it has appointed Firefly Brand Management as its U.S. licensing agency to manage a selection of Boat Rocker’s scripted and classic brands.

Firefly’s strengths provide an ideal fit for a number of Boat Rocker’s scripted and classic properties. The agency has enjoyed great success in promoting niche and classic brands such as Bob Ross, Paul Frank, Spam, Emily the Strange and Austin Healy.

Initial Boat Rocker properties that Firefly will be representing in the U.S. include, Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula. The list of IP will expand over the next coming months as Boat Rocker mines their extensive back catalogue and as new IP gets greenlit.

Kate Schlomann, EVP, Head of Content Marketing, Brand Partnerships & Communications, Boat Rocker, said: “We’re delighted to team up with Firefly and know our properties are going to be in the best hands. With great connections across licensing and retail, they have built up an excellent business with both well-known brands and also in developing niche IP. Also, importantly we share like-minded views on brand management, and Firefly are as enthusiastic about our titles as we are, so it’s a dream match.”

Cynthia Modders, Firefly’s founder, said: “We are very excited to be working with Boat Rocker.  They have an extraordinarily wide range of entertainment properties that lend themselves to multiple categories, and we are excited to have the opportunity to represent them.

In addition to the deal with Firefly for the U.S., Boat Rocker has recently appointed leading UK based licensing consultant Kirsty Guthrie of KJG Ltd. to manage and seek new partners on a number of properties including the sci-fi genre with Orphan BlackOrphan Black: Echoes and Beacon 23 as well as multiple properties across its kids & family slate, such as Dino RanchThe Next Step and classics with Danger Mouse and Rainbow in the UK and across Europe.

About Firefly Brand Management
Firefly Brand Management is a full-service brand management and licensing agency which aims to prioritise its customers’ unique needs. Its specialty includes creating revenue-driven results for entertainment, interactive, technology, art, and lifestyle properties. Its experience and successful track record of working with top-notch clients guarantees that every brand is in good hands. 

About Boat Rocker
Boat Rocker (TSX: BRMI) is the home for creative visionaries. An independent, integrated global entertainment company, the Company’s purpose is to tell stories and build iconic brands across all genres and mediums. With offices around the world, Boat Rocker’s creative and commercial capabilities include Scripted, Unscripted, and Kids and Family television production, distribution, brand & franchise management, a world-class animation studio, and talent management through Untitled Entertainment. A selection of Boat Rocker’s projects include: Invasion (Apple TV+), Palm Royale (Apple TV+), American Rust: Broken Justice (Prime Video), Beacon 23 (MGM+), Pretty Baby: Brooke Shields (Hulu), Downey’s Dream Cars (Max), BS High (HBO), Orphan Black (BBC AMERICA, CTV Sci-Fi Channel), Dear…(Apple TV+), Billie Eilish: The World’s a Little Blurry (Apple TV+), The Next Step (BBC, Corus, CBC), Daniel Spellbound (Netflix), and Dino Ranch (Disney+, Disney Junior, CBC).

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