The role play toy line from Bonkers Toys is available at Target 

San Diego, CA — Bonkers Toys launched the first toys based on the Toys and Colors YouTube channel at Target.

The collaboration allows children to engage with their favorite Toys And Colors characters and themes through physical play, mimicking real-world scenarios and building confidence in a fun, colorful, and educational space.

Toys And Colors is part of the pocket.watch creator portfolio, the first and largest next-gen creator media company behind global franchises.

Since joining forces with pocket.watch in 2021, Toys and Colors has grown into one of the biggest YouTube channels in the world, consistently ranking among the platform’s top-viewed destinations for families. The channel captivates audiences with an ensemble cast of kids, aunties and uncles who create relatable and engaging skits.

Bonkers’ new toy line directly integrates with the content, reflecting key themes and play patterns featured on the channel. All toys in the line appear as larger-than-life ‘playable prop’ replicas within the channel content, an innovative approach that ensures a cohesive and memorable experience for young fans. The videos featuring ‘playable props’ had total views of over 500 million in the first six months. Real size versions of the toys also make an appearance in the channel’s content.

“With Toys and Colors, families can explore a creative universe brimming with excitement, humor, playfulness, and lovable characters,” said Brian Bonnet, Founder and CEO, Bonkers Toys.  “We are excited to offer an authentic way to engage with the Toys And Colors universe with a comprehensive product line that encourages imaginative learning and merges digital with physical play. The ‘playable props’ strategy is a unique and ownable approach to pre-seeding the toys within the channel’s regular content, creating a deeper connection with viewers before the toys hit retail. We executed this in a way that felt authentic to the channel.”

“Toys and Colors has always been about sparking imagination through sensory-driven play, and this collaboration with Bonkers Toys brings that experience beyond the screen and into the hands of families,” said Chase Landau, Senior Vice President of Talent and Strategic Partnerships at pocket.watch. “Together, we’ve created a toy line that captures the creativity, curiosity, and joy at the heart of the brand, giving fans a whole new way to experience the world of Toys and Colors.”

“We’re thrilled to partner with Bonkers Toys and pocket.watch to bring the world of Toys and Colors to life through this exciting new interactive toy line at Target,” said Tim Nguyen, Chief Operating Officer of Toys and Colors. “From the very beginning, our goal has been to inspire creativity, imagination, and learning through play. Seeing those values come to life in products that families can enjoy together is incredibly rewarding, and we can’t wait for fans to experience them.”

• Toys And Colors Mystery Treasure Chest: A captivating item that mirrors the channel’s adventurous themes. Each set comes with 26 accessories–everything little ones need to unleash their imagination and sail the high seas! Includes a treasure chest with working lock, a plush parrot, spyglass, gold coins, a treasure map and much more! SRP $49.99.
• Toys And Colors Ice Cream Parlor: A playset that encourages imaginative role-play, social interaction, and building real-world skills. Each set comes with 10 mystery surprise accessories–everything children need to open shop–including ice cream scoops, cones and toppings in a variety of flavors. SRP $49.99,
• Toys And Colors Mystery Medical Kit: Designed for nurturing play, the Mystery Medical Kit teaches empathy and basic care concepts through interactive play. Each Kit comes with 10 mystery surprises, including a medical case, ear & nose scope, stethoscope, blood pressure cuff and much more—everything a budding doctor or nurse needs to learn that caring for others is an all-ages privilege! SRP $32.99.