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Brand Central Announces Delicious Partnerships for Kraft Heinz image

Brand Central Announces Delicious Partnerships for Kraft Heinz

Los Angeles, CA – The Kraft Heinz Company, together with its exclusive licensing agency Brand Central, continues to expand its iconic brands into new trend forward merchandise categories as it scales its consumer products program.

The new licensed partners are creating an assortment of Kraft Heinz branded products featuring beloved brands such as: Planters®, Kool-Aid®, Heinz®, Jell-O® and more!

New partners include:

  • Odd Sox for hosiery and underwear
  • Funko for vinyl figures and plush
  • Fiesta for plush, inflatables, and amusement items
  • WS Licensing for co-branded Heinz®/Anirollz plushies, stationary items, drinkware, blankets, enamel pins and accessories
  • Toynk for puzzles, drinkware, kitchen items, fleece blankets, resin statues and novelty
  • Ruz USA for Christmas ornaments and seasonal décor
  • Shock Doctor for co-branded Kool-Aid® flavored mouth guards

The new partners join Kraft Heinz existing licensees:

  • Trevco/Mask Club for face masks
  • Casetify for electronic accessories
  • Zuru for miniature collectibles
  • YouTooz for collectible figures and plush
  • Mad Engine for apparel and accessories
  • Rasta Imposta for Halloween costumes
  • Steel City for Heinz® apparel and accessories
  • Candyrific for Kool-Aid® confections

“We are excited to welcome our new merchandise partners to the Kraft Heinz family. With the rise in sales of America’s favorite foods, our new products are in high demand with retailers and consumers alike.  We are excited to deliver more products that enable our fans to show their love for our brands” says Ashley White, Associate Director, Marketing – Global Licensing & Creativity, Kraft Heinz. 


For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2019 net sales of approximately $25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit or follow us on LinkedIn and Twitter.


Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, manufacturer representation, and trend intelligence to some of the world’s most recognized brands. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information, please contact Ross Misher at 310.268.1231 or visit

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