Los Angeles, CA — Brand Central, a premier global brand licensing consultancy, announces its new e-commerce division through a partnership with Los Angeles-based e-commerce platform provider, The Missing Piece.

Brand Central powered by the Missing Piece in-house offerings include product design, development, strategy, e-commerce store design, development and management, production, fulfillment, and consumer and marketing support. The services will consist of manufactured products with inventory on hand and print on demand, personalization, and customization, and quick “pop up” shops for any campaign. The division will offer a full range of products across all categories.

The new practice was born out of many of Brand Central’s clients seeking an easy, fast, and turnkey solution to create e-commerce stores to showcase their core products and licensed products.

“Right now, we’re entering a retail renaissance. The way brands connect with their fans is changing, becoming more direct and more personal. This partnership offers clients the potential to cater to their consumers in a fresh new way. The Missing Piece will bolster Brand Central’s core offering and further defining its footprint in the market.” says Bridget Moore, COO of The Missing Piece

This partnership enables Brand Central and new clients to have a seamless experience managing their licensing program and e-commerce initiatives.

“We are excited to be able to offer licensors, licensees, and retailers a “one-stop-shop” that integrates award-winning agency talent and the power of e-commerce in a wholly cohesive strategy built for a changing landscape of consumer interaction. Without the workflow inefficiencies of third parties, Brand Central powered by The Missing Piece specializes in speed-to-market programs connecting brands to fans through innovation, activation, and amplification,” said Ross Misher, CEO of Brand Central.