New York NY, February 19, 2018:  AMY COE, a leading children’s and fashion designer for over 25 years is proud to announce the appointment of The Brand Liaison to lead her licensing and strategic collaborations. The Brand Liaison will continue to build the AMY COE brand across all categories including layette, infant/toddler, and sizes 7-14.  AMY COE HOME will focus on baby bedding, juvenile linens, room decor and accessories. The Brand Liaison will also seek exclusive collaborations and retail programs with a multi-tier strategy.
“The AMY COE brand has a rich history in juvenile products.” explained Steven Heller, President of The Brand Liaison.  “We are very excited to continue that tradition and build upon the reputation and popularity of the brand. With Coe’s extensive design library of signature prints, whimsical patterns and cool icons, licensees will be armed to provide hip collections for moms, kids and gift givers.”
Known as the creator of “Hip. Cool. Adorable.” childrenswear, AMY COE celebrates individual style with playful details, modern lines and pure colors.  AMY COE has been featured at virtually all channels of distribution including Bloomingdales, Macy’s, Lord & Taylor, Buy Buy Baby, Target and Babies R’ Us.  Coe was responsible for the single largest product introduction by an exclusive designer in history of Babies R’ Us. In addition to everyday apparel and accessories, The AMY COE collections included furniture, bedding, room décor, diaper bags, feeding, plush and gifts.
The Brand Liaison is currently meeting with potential licensing partners and retailers across multiple categories with a focus on apparel and accessories and will also seek exclusive collaborations and retail programs with a multi-tier strategy.  To learn more about Amy Coe licensing, please visit The Brand Liaison www.thebrandliaison.com or email Karen Diamond: Karen@thebrandliaison.com.
About Amy Coe
AMY COE is a leading designer for fashion forward parents and gift givers for over 25 years. Inspired by the birth of her own daughter and a desire to fill a void in the children’s market with a cool, downtown alternative – the AMY COE brand was born. Amy’s fresh approach to all things hip and cool resonates with new parents worldwide. The brand celebrates a modern, timeless design sensibility for kids of all ages.
About The Brand Liaison:
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com