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Brand Licensing Europe Launches Event Planner – Visitors Urged to Get Ahead of the Game image

Brand Licensing Europe Launches Event Planner – Visitors Urged to Get Ahead of the Game

  • Brand Licensing Europe 24-26 September 2024, ExCeL, London
  • Registered attendees can start searching the Exhibitor List, Brand Directory, send meeting requests and plan their calendar by adding sessions
  • Event Planner enables visitors and exhibitors to connect pre-show

As organisers confirm 176 exhibiting companies, Brand Licensing Europe (BLE) has today launched its Event Planner, designed to enhance visitors’ experience at this year’s event, which takes place on 24-26th September at ExCeL London.

From today, this powerful tool will be automatically accessible to all registered attendees, providing a comprehensive resource centre to help them navigate the show and prepare for their visit.

The online Event Planner transforms the traditional event experience, enabling visitors to kick off their plans in advance of arriving at BLE. Attendees can now explore which brands will be present, request meetings with the exhibitors who represent them and plan show itineraries to maximise ROI from their visit.

Key benefits of the Event Planner:

  • Brand directory search: Understand the ownership of various brands and ensure attendees connect with the right people. Discover key contacts for brands like AC/DC, BMW, Keith Haring, Miffy, and thousands more.
  • Licensing partnership opportunities: Arrange meetings with hundreds of brand owners to explore and secure new licensing partnerships.
  • Schedule planning: Add sessions to personal calendars and catch up on anything that has been missed with on-demand content available after the show.

“We had such positive feedback from retailers who used the platform last year,” said Laura Freedman-Dagg, Head of Retail at BLE. “In addition to making the visitor experience efficient and convenient, a huge benefit is the discovery aspect. Attendees found IP they may never have previously considered while browsing for those they already wanted to meet with. That, coupled with the fact they can arrive with meetings already planned in, is a game changer for a time-strapped retailer.”

Thousands of exhibitors representing a broad spectrum of categories are already on the platform including BBC Studios, Warner Brothers, Netflix, Acamar Films, 24h Le Mans, Blue Zoo Productions, Mattel, Moonbug Entertainment, Boat Rocker, Natural History Museum, Paramount, Rocket Licensing and more.

Brands represented on the show floor include Pokémon, Viz, Panini, FC Barcelona, The Wombles, The Smurfs, Chelsea FC, Asterix, Sonic the Hedgehog, Guiness World Records, Spin Master and more. The Brand Directory will help attendees to understand who owns the rights to each brand, and who to meet with during the event.

BLE Event Director Ella Haynes: “Our Event Planner ensures that every visitor can make the most of their participation, fostering meaningful connections and productive engagements. I strongly encourage visitors to make the most of the tool and get a head start on filling their meetings calendars before some European countries partly close for business in August. We all know just how busy calendars get once September hits and I’d hate for anyone to miss out.”

To have access to this tool, you need to be registered for Brand Licensing Europe 2024. It’s free and quick – do it today to not miss the chance to secure meetings with important brands for your customers. Visit: Brand Licensing Europe | The Leading Brand Licensing Event in Europe

About Brand Licensing Europe
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and the Brand & Licensing Innovation Summit.

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, Brand & Licensing Innovation Summit License Global magazine, and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the $350+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit for more information.

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