ATLANTA, November 11, 2014 – Brand Licensing Team (BLT), a leading agency in Atlanta specializing in brand licensing, announced today that it has signed with MillerCoors to represent the company in its licensing efforts effective immediately. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary beer brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division.
David Lee, Licensing Director at MillerCoors, believes licensed merchandise plays an important role to help elevate the MillerCoors brands with its consumers. He notes, “MillerCoors is looking to rejuvenate its retail licensing program and we believe that by partnering with Brand Licensing Team we can significantly expand and progress our efforts.”
The licensing program will be focused on the following categories: apparel and accessories, drinkware and social entertainment, food, technology and innovation, active lifestyle, home décor, and collectibles.
For more information, please contact Cindy Birdsong at Brand Licensing Team at cbirdsong@blteam.com, phone: 678-324-3270 or visit www.brandlicensingteam.com.
 
CONTACT:   
Cindy Birdsong or John Shero
cbirdsong@blteam.com or jshero@blteam.com