LIMA UK is hoping to turn its BLE Global Networking party into its best yet with a sparkling new venue and high profile sponsor. The party takes place on Wednesday 16th October from 5.30pm – 7.30pm in the Crystal Room at the luxurious five-star Mayfair Hotel, Sutton Street. The Hong Kong Trade Development Council (HKTDC), the body dedicated to promoting Hong Kong trade and opportunities, is to sponsor the event for the first time. 

LIMA’s party is the place to see and be seen at BLE and this year will be no exception. LIMA is expecting to attract over 150 people to the hotel which is acknowledged as one of London’s most beautiful private venues with stunning bespoke Baccarat chandeliers and bronzed and lacquered decorative walls. Guests will enjoy drinks and delicious canapés served from the adjacent cocktail bar. Organisers have again set the time early so that attendees remain free to schedule private or client dinners for later in the evening.  

As well as being an unmissable opportunity for guests to unwind after the second day of BLE, the party is also a valuable place to do business and many new licensing relationships are formed. Last year, senior executives from the likes of Paramount Pictures, Coca-Cola, CBS and Mattel attended and there was a significant international presence.   

Established in 1966, event sponsor, the Hong Kong Trade Development Council (HKTDC), is a statutory body dedicated to promoting Hong Kong trade. Its mission is to create opportunities for Hong Kong companies, especially small and medium-sized enterprises, by promoting trade in goods and services globally.  

Kelvyn Gardner, Managing Director of LIMA UK, said: “Our networking event has really come of age – the feedback from previous years has been fantastic and once again we wanted to make our party one of the highlights of BLE. We are very pleased that the Hong Kong Trade Development Council has decided to come on board as sponsor. This demonstrates the level of international interest in the licensing industry and the opportunities that it offers worldwide.”  

The highly anticipated LIMA UK Brand Licensing Europe networking event will take place on Wednesday 16th October 2013 from 5.30pm to 7.30pm at The Mayfair, London.  Tickets cost £50 +VAT for LIMA members and £100 +VAT for non-members.  To book tickets and for more information contact Ryan Beaird, LIMA Membership Services Manager on +44+ (0)1908 802 863 or email rbeaird@licensing.org. LIMA will be on stand R20 at BLE.   

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Notes to editors:

About LIMA
Founded in 1985, the International Licensing Industry Merchandisers’ Association (LIMA) is the primary trade organisation for the worldwide licensing industry. LIMA’s mission is to bring together all segments of the industry for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, offices in New York, London, Munich, Tokyo, and Hong Kong, and representatives in Australia, Iberia, India, Italy, and Korea, members enjoy access to a wide variety of activities, resources and benefits. For more information on LIMA sponsored trade shows, educational programming, networking opportunities and more, please visit www.licensing.org. To learn more about LIMANET, the most complete network of Property Information and Licensing Professionals online, please visit www.limanet.com.

About The Hong Kong Trade Development Council
The Hong Kong Trade Development Council (HKTDC) was established in 1966, and serves as a statutory body dedicated to promoting Hong Kong trade. Its mission is to create opportunities for Hong Kong companies, especially small and medium-sized enterprises, by promoting trade in goods and services globally. With more than 40 overseas offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a comprehensive business platform that is increasingly recognized as Asia’s central business district. Through a spectrum of promotional activities, the HKTDC offers a variety of platforms and business-matching services, connecting small and medium-sized enterprises in Hong Kong with business partners from all over the world. Please visit www.hktdc.com for the latest information about the HKTDC and Hong Kong-related opportunities.