Agency to Build Home Décor Licensing Program “Because, Why Not?!”

New York, NY – October 12, 2020 – YouTube’s #1 home DIY and design influencer brand, Mr. Kate, has selected Brandgenuity to help build a licensing program targeted to the coveted millennial and Gen Z consumer.

The YouTube stars will launch their first furniture collection at retail with leading manufacturer, Dorel, in 2021. Brandgenuity will build on this launch and extend the Mr. Kate brand into home categories including floor coverings, paint, wall décor, lighting, bedding, bath and more.

“We cannot wait to get started,” said Kate Albrecht, Founder of Mr. Kate. “The team at Brandgenuity really understood us and our purpose – to help our fans unlock their inner creativity and create homes that make their souls happy.” Beautiful, elevated but affordable product that’s colorful, clean and in-between is at the heart of the Mr. Kate brand. Added Joey Zehr, Founder of Mr. Kate, “We want all creative perspectives to be celebrated and we will make sure there is a range of products and price points.”

Mr. Kate’s award-winning, must-watch YouTube Channel, Instagram and Facebook boast over 400 million views totaling more than 4 billion minutes of Mr. Kate content watched. The high energy duo embrace color, texture, creative ideas and the f-word… FUN!

Brandgenuity has partnered with the A3 Artists Agency talent agents for Mr. Kate on this effort.

Allison Lort, Vice President, Business Development at Brandgenuity, is confident retailers and licensees will want to collaborate with Mr. Kate and engage with their audience. “Mr. Kate is speaking directly to Millennials and Gen Z fans who are thirsty for ideas, direction, tips and tricks to help them transform their homes in their own creative way.” Added Lort, “In this space, they have it all – credibility, expertise, talent, charisma, fun and warmth.” Brandgenuity plans to grow the brand’s presence in online retailers and traditional channels.

For more information about the licensing program, please contact info@brandgenuity.com.

About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency extends famous and iconic brands into consumer product categories, services and experiences via licensing relationships. The agency’s clients include BMW, Church & Dwight, Pnina Tornai, Zak Bagans, White Castle, MGM Studios, Best Friends Animal Society, Edgewell Personal Care, PUR, NFLPA, and others. For more information, contact info@brandgenuity.com.

About A3 Artists Agency
A3 Artists Agency is a leading talent and literary agency known for fostering careers and building the personal brands of some of today’s most notable actors, writers, and content creators across a broad spectrum of the media industry. With offices in Los Angeles, New York, and London, A3 Artists Agency is highly regarded for their talent divisions as well as their alternative and digital programming group, with an impressive lineup of social media influencers who reach a wide global audience. In September of 2018, the agency was acquired by longtime executives, Robert Attermann and Brian Cho, and their new partner, entrepreneur and producer Adam Bold. Visit A3ArtistsAgency.com and follow on social media @A3ArtistsAgency.