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Brandgenuity Extends Mike’s Hot Honey Into Goat Cheese in Collaboration with Saputo image

Brandgenuity Extends Mike’s Hot Honey Into Goat Cheese in Collaboration with Saputo

New York, NY  – Saputo USA  launched a new collaboration with Mike’s Hot Honey at the Specialty Food Association’s Summer Fancy Food Show. The licensed brand will be paired with Saputo’s goat cheese brand Montchevre.

Retailers and attendees can sampled the new “Hot Honey Goat Cheese” product before it hits the shelves in September.

“Two high demand brands coming together to bring an innovative new flavor to consumers is a match made in cheese heaven,” said Jenny Englert, SUSA marketing director. “The combo of this beloved sweet heat paired with our delicious goat cheese is unmatched.”

This collaboration is indicative of the consistent “sweet and heat” ingredient pairings trending across the category, designed to appeal to the more adventurous food and flavor palettes.

“At Mike’s Hot Honey we believe everything is better with the perfect kick of sweet heat.  Goat cheese has always been one of my favorite foods to drizzle Mike’s Hot Honey on, so I’m excited for this collaboration to hit grocery shelves later this year so everyone can enjoy this delicious flavor combination too”- said Mike Kurtz, founder of Mike’s Hot Honey.

Additional new Saputo USA product innovations to be showcased at Summer Fancy Food include:

  • Montchevre Gouda, our tangy and more mild goat cheese twist on the traditional gouda you know and love.
  • Treasure Cave Mild Blue Cheese, a mellow creamier version of our blue cheese. This is a great entry way into blue cheese for the blue-curious consumer who is hoping to expand their palate.

Brandgenuity, the licensing agency for Mike’s Hot Honey, brokered the agreement with Saputo and is managing the development of the Mike’s Hot Honey licensing program.

About Montchevre
Founded in 1989 in Preston, Wisconsin, the Montchevre brand merged traditional French goat’s milk cheese-making techniques with the rich heritage of Wisconsin cheese-making, paving the way for the domestic goat cheese industry. As the nation’s leading goat cheese brand*, the Montchevre brand is committed to growing the category through driving trial and innovation with over 14 flavors of its goat cheese logs, including Plain, Hibiscus Berry, Jalapeño Honey, and Spiced Pumpkin as well as other formats such as aged goat cheddar and topped goat cheese. For more information on the Montchevre brand and to find out where to purchase our products, visit Montchevre.com. To stay up to date on the latest news from the Montchevre brand, follow us on Instagram, Facebook and TikTok.

About Treasure Cave
The Treasure Cave brand has a long and rich history as the first commercially produced blue cheese brand in the United States. In 1935, caves in Faribault, Minnesota, were renovated, turning them into a cheese-making facility. The caves provided the right temperature and environment to produce authentic, cave-aged cheeses. Born in caves, today Treasure Cave cheeses are made in our state-of-the-art facility in Almena, Wisconsin, with curing cells that ensure the brand’s blue and gorgonzola cheeses continue to delight consumers after all these years. For more information on the Treasure Cave brand and to find out where to purchase our products, visit Treasurecavecheese.com. To stay up to date on the latest news from the Treasure Cave brand, follow us on Instagram and Facebook.

About Saputo USA
Saputo USA is part of Saputo Inc., one of the top 10 dairy processors in the world. Through the Dairy Division (USA), Saputo produces, markets and distributes a vast assortment of cheeses. Furthermore, the company converts, markets and sells a broad range of specialty cheeses and holds an important portfolio of import licenses for specialty cheeses manufactured abroad. Saputo USA also produces a variety of dairy and non-dairy extended shelf-life products. Additionally, Saputo produces, markets and distributes dairy ingredients in the USA and on the international market. Products are sold under a variety of the company’s brand names as well as under customer brand names. Saputo USA is among the top mozzarella, string cheese and domestic blue and goat cheese producers and is one of the largest producers of extended shelf-life and cultured dairy products in this region.

*Source: Circana, Multi Outlet+, 52 weeks ending May 19, 2024.

About Mike’s Hot Honey
Mike’s Hot Honey is America’s leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation and created a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria, as well as other local restaurants and businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country, with the same original recipe in the bottle. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s one-two flavor punch of sweetness then heat makes any dish more dynamic, from the original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails, and so much more. Mike’s Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling! For more information about Mike’s Hot Honey, please visit www.mikeshothoney.com.

About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Brownie Brittle, Church & Dwight, Dr. Scholl’s, Edgewell (Hawaiian Tropic, Banana Boat), Honey Bunches of Oats, Mike’s Hot Honey, Nissan, Royal Shakespeare Company, Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), White Castle and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.

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