New York, NY —  Best-selling Ninja Life Hacks, the breakout children’s publishing property, has selected The Brand Liaison to lead its new licensing program which will include publishing, toys, apparel, home and other key categories.

With over 40 titles, Ninja Life Hacks is dedicated to empowerment and providing children with the skills to cultivate a growth mindset, develop confidence and grit, and promote emotional intelligence.  In its full first year, parents and children have embraced the self-published book series and Ninja characters leading to over 10,000 5-star Amazon reviews and a #1 Best Seller accreditation across nine categories.

This impactful new property, praised by parents and educators everywhere, features fun, pint-size characters with big purpose in comedic books that are easy enough for young readers, yet witty enough for adults.  Featuring a total of 62 Ninja Characters, with 42 released to date, Ninja’s include Positive Ninja, Angry Ninja, Kind Ninja, and Focused Ninja.

Based on its enormous fanfare, the Ninja characters are ripe for licensing filling a need in the marketplace for toyetic properties that promote emotional well-being.   Immediate licensing opportunities to bring all 62 Ninja characters to life include publishing, plush (including weighted plush), stationery, activity sets, games and puzzles, toys and figurines, apparel, accessories, sleepwear, costumes, lunch bags, home and so much more.

Author Mary Nhin identified a void in the publishing community while raising her 3 young boys who, like many other young children, experienced a wide range of emotions like anger, sadness, anxiety, and love. Since there were few social/emotional wellness books with an engaging, entertaining angle in the market, Mary got to work! Based on relatable real-life experiences, Ninja Life Hacks was born and experienced immediate success – as both sales and positive reviews flooded in.

Mary Nhin shared, “We think parents and teachers are heroes and we know that life for them, and their children, is hard! And we want to help in any way possible. Ninja Life Hacks provides the tools that kids need to deal with difficult, everyday emotions!”

“At this moment in time, the world needs Ninja Life Hacks more than ever,” explained Brand Liaison’s Laurie Smith.  “Recent mental health research indicates that a number of factors can protect children from negative emotional wellbeing including cultivating personal social and emotional skills like motivation, cooperativeness, and self-worth. Furthermore, high emotional intelligence leads to better decision making in all aspects of life – financial, personal, and business. Ninja Life Hacks helps to strengthen children’s mental wellness and prepare kids for life’s challenges.  We are honored to expand the reach of this very important franchise through licensing.”

About Ninja Life Hacks

PARENTS and EDUCATORS: Meet the Ninjas! Ninja Life Hacks is a children’s book series with one mission. To help parents, educators, and children with the resources to cultivate a growth mindset, develop confidence and grit, and promote emotional intelligence. We think parents and teachers are heroes. And we want to help in any way possible.  Author, Mary Nhin, is a mother of three young boys whose daily encounters with difficult emotions inspired her to create Ninja Life Hacks.