Easton, PA —  Build-A-Bear Workshop® and Crayola have teamed up to allow artists of all ages to find fun ways to colorfully express themselves with bright new arrivals. Perfect for students, teachers, and graduates of all ages, the colorful possibilities are endless with Crayola Teddy and the new Crayola collection.  

Driven by the shared value of empowering creativity and self-expression, the debut partnership is sure to delight and inspire. This is the first time that Crayola and Build-A-Bear Workshop have collaborated, with the collection launching online April 5 and arriving in stores in the US, UK, Canada, Ireland and Australia.

The Crayola Teddy has rainbow striped fur, and an awesome surprise-and-delight feature leveraging Crayola innovation that will reveal a pattern when water is painted on the bear’s white paw pads. Creative play can be further energized with the range’s two-piece rainbow painting apron and matching hat that also contain the innovative water-reveal feature, and adorable costumes that will ensure furry friends are the cuddliest crayon in the box. 

“We are so thrilled to partner with Crayola on this fun, new collection!  This bright bear with color-changing paw pads is a great way to encourage and celebrate artistic play,” said SiSi Beltrán Martí , Vice President of Marketing at Build-A-Bear Workshop. “With colorful clothing and fun accessories, this collection is sure to inspire every child’s imagination and creativity!”

“At Crayola, inspiring creativity through color and self-expression is in our DNA,” said Warren Schorr, Vice President of Business Development & Global Licensing, Crayola. “We are excited to team up with Build-A-Bear Workshop, a brand whose mission aligns so well with ours, to encourage children creatively and colorfully express themselves.” 

About Build-A-Bear Workshop                                                                                 

Build-A-Bear is a multi-generational global brand focused on “adding a little more heart to life” appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations provide guests of all ages in a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers an engaging e-commerce/digital purchasing experience called the “Bear-Builder” at www.buildabear.com.  In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company’s mission to “add a little more heart to life”, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers.  Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of $338.5 million in fiscal 2019. For more information, visit the Investor Relations section of buildabear.com. 

About Crayola

Crayola LLC, based in Easton, Pa. and a business of Hallmark Cards, Inc., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola