Subscription box company Bulu is launching the Crayola CIY (Create It Yourself) Box in May with two projects (a clock and dinner plate) playing into the growing popularity of marbleizing – the art of painting objects to look like real marble.

The service will carry annual ($395), three-month ($122) and monthly ($37.99) subscriptions; boxes will be packaged with Crayola supplies including paints and bushes along with “how-to” guides. Subscribers also will be able to share their projects on social media using the #CrayolaCIYBox hashtag and will have access to how-to videos and free downloadable templates.

The service marks an expansion of Crayola’s CIY network, which launched as a web site two years ago and has an archive of 165 how-to videos.

For Lincoln, NB-based Bulu, which was founded in 2012 and initially focused on its own nutritional supplement subscription box service, the deal extends a private label and licensed business, the latter including retailers GNC and Lululemon.

Meanwhile, Crayola has signed a licensing agreement with Rubie’s Costume Co. for Halloween costumes, facepaint and part goods

Contact:

Bulu, Paul Jarret, Founder, 855-285-8269

Crayola, Warren Schorr, VP Business Development and Global Licensing, 610-253-6271, wschorr@crayola.com.