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Cartoon Network Enterprises Debuts Boutique for The Powerpuff Girls and Ben 10 at Toys“R”Us Times Square

10-12-2011

The Girls Are Back and Join Global Powerhouse Ben 10 at
The World’s Greatest Toy Store® in Dedicated Shop

The girls are back and they’re taking New York City by storm! Bubbles, Blossom and Buttercup – better known as The Powerpuff Girls – are teaming up with boys action powerhouse Ben 10 and taking center stage at the international flagship store of the world’s leading, dedicated toy retailer, Toys“R”Us®. Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, today announced the debut of a dedicated boutique featuring two of its signature brands at Toys“R”Us Times Square that will run throughout the month of October. Currently available in the store, the multi-category shop marks the re-launch of The Powerpuff Girls at retail and provides a great destination for fans of Ben 10 Ultimate Alien, featuring an array of product in a branded environment.
In the boutique, fans of The Powerpuff Girls can choose from a line of “PPG Loves NYC” merchandise made exclusively for Toys“R”Us Times Square. Included in the assortment are unique, New York-themed designs on a range of t-shirts, hats, bags and accessory items from partner Bioworld, as well as luggage tags and totes from Vandor. Custom signage of The Powerpuff Girls will be showcased in the Toys“R”Us Times Square windows, promoting the shop to anyone walking through the highly trafficked Times Square area.
A global powerhouse boys action brand, Ben 10 will receive premium placement at Toys“R”Us Times Square for the fifth consecutive year, where fans can browse the latest playthings in the all-new Ben 10 Ultimate Alien toy line from Bandai America, as well as the brand’s most recent DVD release from Warner Home Video and exclusive “Ben 10 NYC” apparel from Freeze.
“This month, we’re highlighting two of our signature brands as Toys“R”Us Times Square shines a spotlight on The Powerpuff Girls and Ben 10 through specially designed in-store shops,” said Pete Yoder, vice president of consumer products, CNE. “As we re-launch The Powerpuff Girls at retail and celebrate the continued success and growth of the Ben 10 universe, there is no better way to feature these brands than by showcasing them at the flagship location of the world’s leading, dedicated toy retailer.”
About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to
6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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CONTACT:
Lauren McCabe Cartoon Network Enterprises (212) 275-6882 lauren.mccabe@turner.com

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