Cartoon Network Takes Viewer Engagement to the Next Level with Mighty Magiswords
Multi-Platform World Allows Fans to Watch, Play and Collect
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Cartoon Network, recently named one of the most innovative media companies by Fast Company, continues to redefine content and the fan experience with theevolution of its latest franchise, Mighty Magiswords.
Debuting last year on the Cartoon Network Anything micro-network as a 15-second interactive series, this comedy adventure about a brother and sister team of warriors will now be a full-length linear series launching this fall as part of a connected content ecosystem, giving fans deeper engagement across platforms with the characters and their quest for swords.
Concurrent with the upcoming TV series production, almost 400 pieces of platform-specific original content have been custom developed, including shorts, vlogs, web and mobile games, and interactive narrative content—and all will be enhanced with proprietary technology allowing fans to participate in the world and collect their favorite swords.
“Mighty Magiswords has been an incredible journey, starting as a simple interactive digital product and organically developing into a true multi-story world,” said Chief Content Officer, Rob Sorcher. “Expect Magiswords to continue expansion in tech and content, with new ways for the audience to participate, contribute, play, watch and collect.”
Cartoon Network will begin to introduce the expanded concept to fans this summer through a series of character-driven shorts, a web game and on-air spots.
Created by Kyle A. Carrozza and produced at Cartoon Network Studios in Los Angeles, Mighty Magiswords debuts this fall and will join Cartoon Network’s already powerful slate of hit programming including Adventure Time, The Powerpuff Girls, Teen Titans Go!, We Bare Bears, Clarence, Regular Show, The Amazing World of Gumball and Steven Universe.
About Cartoon Network
Cartoon Network is Turner’s #1 U.S. ad-supported cable network with kids 6-11. Seen in 192 countries and over 370 million homes, it is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families, known for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Home to the original hit series Adventure Time, Steven Universe, We Bare Bears and The Amazing World of Gumball, Cartoon Network also takes its responsibilities to its audience seriously by addressing issues affecting families with the Stop Bullying: Speak Up campaign and by promoting education and creative development through its commitment to STEAM enterprises and an integral involvement in Computer Science for All, the White House initiative empowering young people to generate skills to thrive in our digital world.
Cartoon Network is part of Turner, a Time Warner company that creates and programs branded news, entertainment, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.
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Jean Yoo, (818) 729-4124, Jean.Yoo@turner.com
Amy Pfister, (404) 885-5843, Amy.Pfister@turner.com