Chupa Chups®, A Brand Masterpiece Launched in Uniqlo Stores
Sixty years after its creation, Chupa Chups® is proud to be a part of UNIQLO’s The Brands Masterpiece collection, a collaboration that celebrates internationally familiar brands that are the greatest in their category of music, food, electronics and home, incorporating their renowned “masterpieces” and logos.
The collection is launched globally this April in the popular UT section of UNIQLO which offers life wear that gives colour to daily life. A match made in heaven with the brand icons of Chupa Chups®, which is at the center stage of this collection with three men’s T-shirts inspired by the heritage of the lollipop brand.
Christine Cool, Area Licensing Manager of Perfetti van Melle says: “We are thrilled with this new collaboration with UNIQLO. They are absolute masters of blending today’s pop culture into every day quality fashion wear and their design always perfectly reflects the core of our brand.”
About Perfetti Van Melle
Perfetti Van Melle, one of the largest confectionary groups in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets.
The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes both for lifestyle and food and beverage extensions with its popular brands Chupa Chups® and ,Airheads® and fresh lifestyle licensing programmes with its other confectionery classics Mentos®, Frisk®, Smint® and Brooklyn®.
For further information, please visit: http://www.pvmlicensing.com or contact Anna Amat, Licensing Coordinator at PVM Licensing Division: email@example.com.