Perfetti Van Melle Licensing is thrilled to unveil an extraordinary collaboration between American Tourister and Chupa Chups, bringing together two iconic brands to infuse our travels with a burst of joy and excitement.

Inspired by Chupa Chups’ “Live the Flavor” attitude, this collection embodies the bold street influences and urban vibes of American Tourister. Each piece features playful designs where iconic flavors meet kaleidoscopic colors, resulting in trendy, functional and high-quality travel accessories.

The Sweet Travel Collection caters to adventurous souls who embrace fun and self-expression. From backpacks and cabin, medium & large spinners to weekender bags, a wide range of accessories is offered to redefine sweet traveling experiences.

Designed for cool explorers and forever-young souls, this collaboration celebrates a playful approach to life, adding excitement to your travels.

Nikhil Gupte, Marketing Director for American Tourister, Kamiliant and High Sierra in APAC & Middle East comments: “Chupa Chups® mirrors our shared ethos in the essence of fun, making this partnership the perfect fusion of like-minded brands dedicated to the joys of sweetness, travel, and vibrant adventures.”

“With American Tourister, it was love at first sight! It was a perfect match, as we share the same values and high standards of quality and a passion for design. They have perfectly

conveyed the essence of the Chupa Chups brand, infusing it with fun, color and a purpose beyond the product. The result is a vibrant collection that transcends a simple partnership, igniting and sweetening the spirits of the boldest travelers,” says Vanessa Grande, Area Licensing Manager at Perfetti Van Melle.

The collection will be available starting this month on the shelves across numerous Asian markets, including Thailand, Singapore, Indonesia, Malaysia, Korea, Vietnam and China, to name a few. During the launch, a dynamic array of online and offline activities, events, and strategic marketing initiatives is underway. The commitment is to actively engage with consumers, providing enriching experiences that allow them to ‘Live the Flavor!’

This collaboration isn’t just about travel gear; it’s about adding fun, color and excitement to your travels. It’s a celebration of two creative powerhouses coming together to redefine the way we travel.

ABOUT PERFFETTI VAN MELLE
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands are much-loved throughout the five continents, such as Chupa Chups and Mentos. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program that started in Barcelona more than 25 years ago. At the moment eleven brands already have lifestyle-oriented programs in key markets across the globe: Mentos, Chupa Chups, Airheads, Alpenliebe, Frisk, Fruit-tella, Morositas, Smint, Big Babol, Goleador and Brooklyn.

By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences. In addition, the Mentos, Chupa Chups, Airheads and Fruit-tella brands offer the opportunity to take their characteristic and unique flavor profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Chupa Chups has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavors and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties.

Based on Chupa Chups’ strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colorful lifestyle products and a one of a kind brand experience all over the world.

Chupa Chups’ characteristic flavor profile makes it the ideal brand to offer credibility and innovation for food and beverage products that will not fail to stand out on retail shelves.

For further information, contact Anna Amat, Licensing Coordinator at PVM Licensing Division: anna.amat@es.pvmgrp.com or visit our web http://www.pvmlicensing.com, Instagram or LinkedIn account @perfettivanmellelicencing. #pvmlicensing