Chupa Chups and Frit Ravich join forces to launch the new Top Corn Chupa Chups popcorn range
Chupa Chups and Frit Ravich have joined forces to launch the new Top Corn range, the leading expanded popcorn on the Spanish market according to IRI data (TAM June 20), now with the flavours of the most widely-sold lollipops in the world.
This original snack enables consumers to enjoy two of the flagship flavours of Chupa Chups in a new sweet popcorn format. Characterised by its originality and innovation, this launch combines the crunchiness and lightness of Top Corn popcorn with the flavours of Cola and Strawberry-Cream Chupa Chups.
New Strawberry-Cream and Cola Top Corn Chupa Chups.
Targeted towards young consumers, the new Top Corn Chupa Chups offer a 90-gram pack that combines the images of the two brands and displays the product inside. It also contains a Chupa Chups lollipop with the corresponding flavour.
Now available in Spanish supermarkets and impulse-purchase outlets, the new Top Corn Chupa Chups popcorn is aimed at consumers who are looking to enjoy new experiences, try highly innovative flavours and have a fun-packed time.
About Chupa Chups
Chupa Chups®, the iconic lollipop brand launched in Spain in 1958, with its 100-plus flavours and unmistakable and brightly-coloured wrapping, has become part of popular culture and a generic name for lollipops in most countries.
The famous Chupa Chups® logo, which has contributed from the outset to the building of a strong personality and brand awareness around the world, was designed by the artist Salvador Dalí in the late 1960s.
Chupa Chups® is now a popular global brand. It can be found in 150 countries, one out of every four lollipops sold in the world today bears its name and it is owned by Perfetti van Melle, the fourth largest confectionery group in the world.
About Frit Ravich
Frit Ravich is a family business founded in 1963 by Josep Mª Viader, the current chairman, and managed since 1997 by Judith Viader. Devoted to the food sector, the company produces crisps, snacks and nuts under its own brand name. It has a dual business model, as it also distributes its own products and those of the main domestic and international brands, reaching 49,500 points of sale.
Frit Ravich has its corporate headquarters in Maçanet de la Selva (Girona), the town where the company came into being and where it remains today, with its central offices and logistics and production centres
For further information:
Paula Lasheras – FRIT RAVICH Communication Manager
plasheras@fritravich.com – Tel. 972 85 80 08 | www.fritravich.com
Anna Amat – Perfetti Van Melle Licensing Coordinator
Anna.amat@es.pvmgrp.com – Tel. 937.739.200