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Chupa Chups and The Ugly Duck: A Delightful Fusion of Flavor & Design image

Chupa Chups and The Ugly Duck: A Delightful Fusion of Flavor & Design

Perfetti Van Melle Licensing is delighted to announce an extraordinary partnership with The Ugly Duck (TUD), merging the playful essence of Chupa Chups with the innovative flair of TUD. This collaboration celebrates the fusion of nostalgia and contemporary design, bringing forth collectibles that evoke the joyous memories of childhood.

The Ugly Duck collectable character stands at the intersection of art and interior design, offering a unique blend of whimsy and creativity. Each encounter with these collectibles, limited to just 350 units each, transports us back to a time when simple pleasures brought immense delight. From unwrapping a Chupa Chups lollipop to unveiling a new TUD figurine, these moments infuse our lives with vibrant colors and an enduring spirit of playfulness.

In this extraordinary collaboration, the iconic Chupa Chups wrapper meets the imaginative world of TUD, resulting in limited edition masterpieces that captivate the senses. Each figurine, adorned with the signature strawberry notes of Eggstraw and the delightful berry tartness of Duckberry, is certified with an embedded NFC chip, ensuring authenticity and enhancing the collector’s experience.

More than just the creation of products, this collaboration represents a convergence of brand philosophies aimed at inspiring and captivating audiences worldwide. Together, Perfetti Van Melle and The Ugly Duck strive to ignite a sense of wonder and playfulness, inviting individuals to embrace life’s fleeting moments of joy through these enchanting collectible figurines.

“We’re so thrilled to see how TUDTOY has been inspired by our flavors to create unique and striking sculptures. We adore The Ugly Duck and its personality, which this time is dressed in some of our favorite flavors: strawberry and berry. Says Vanessa Grande, Perfetti Van Melle Area Licensing Manager.

About Perfetti Van Melle
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands are much-loved throughout the five continents, such as Chupa Chups and Mentos. Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program that started in Barcelona 25 years ago. At the moment, 11 brands already have lifestyle-oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences. In addition, the Mentos, Chupa Chups, Airheads and Fruit-tella brands offer the opportunity to take their characteristic and unique flavor profiles to selected categories in the food and beverage aisles with leading FMCG partners. CHUPA CHUPS has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavors and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Based on Chupa Chups’ strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. Chupa Chups’ characteristic flavor profile makes it the ideal brand to offer credibility and innovation for food and beverage products that will not fail to stand out on retail shelves.

About The Ugly Duck / TUDTOY
Based in Dubai, The Ugly Duck (TUD) company is an international brand that specializes in crafting limited collectible characters at the intersection of art and interior design, such as toys. With a commitment to passion, transparency, and fun, The Ugly Duck celebrates individuals who defy convention and embrace their unique potential to change the world. The project is all about passion, new technologies and art. The TUD collection includes art objects created in collaboration with celebrities and brands from all around the world, such as: Los Angeles’ artist Punk Me Tender, the Pantone Color Institute, legendary boxer Mike Tyson, the King of Pop Michael Jackson and American artist Jean – Michel Basquia t. Each TUD holds unique energy and character by reflecting a unique style and viewpoint.

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