H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.
The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.
The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.
Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.
About Perfetti Van Melle Group:
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.  In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.  Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®. For further information, please contact Christine Cool, PVM Licensing Area Manager: christine.cool@es.pvmgrp.com or visit: http://www.perfettivanmelle.com  / www.chupachupsuniverse.com