The popular lollipop brand has made a sweet debut of the year by signing an array of new licenses to be launched in 2013.
After the success of the licensing fair in London, where the brand took us back to our childhood with a sweetshop taken out of the fifties as a tribute to its 55th anniversary, four new exciting deals in the UK market are shortly to be announced.
In France, the best-in-class licensee Sahinler SAS is now preparing a huge spring launch to dress the family less serious in Les Halles aux Vêtements. They are also preparing a “home sweet home” bedding collection, which will be the perfect complement to the table top range which Barbier will launch in spring. To wrap it all up, gift packaging specialist Francal will make fun gift bags with the Chupa Chups artwork.
The Italian style factory Salvadori Arte will present its proposal to decorate the house in a playful way at the upcoming Macef fair in Milan.
The expansion also continues full steam ahead in Asia: Uniqlo will sell Chupa Chups T-shirts for men and kids across its stores around the world. The Itochu Corporation is preparing a full apparel range that will be available in Japanese department stores this spring. Fun is guaranteed with the launch of an original Chupa Chups ice lolly maker designed by toy giant Takara Tomy. T-Factory is developing a line of must have gadgets and to top it off the fans of the brand will get completely hooked on a game App to harvest lollipops on screen developed by Gigno System.
Other upcoming projects in the Far East are the launch of a co-branding with the cute A + AB rabbit character in Hong Kong, and the launch of an apparel line in Korea and China by Chamzon.
In Russia, where the brand has started activities last summer, there are already three deals in the pipeline which will shortly be signed.
In Australia, Magic Brands is preparing a range of accessories for smart phones and tablets. Just recently air fresheners have been successfully launched in that market with Who Rae. Indeed, as Chupa Chups is synonym to a delicious world of colours and aromas, it lends itself perfectly to develop home fragrance products with a twist.
Chupa Chups is in the air!
For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at Chupa Chups Licensing Division: christine.cool@es.pvmgrp.com