One of the most in-demand comedians working today, Williams looks to grow his brand through this exciting new partnership

Comedian/actor Brad Williams has appointedf Segal Licensing as his exclusive global licensing agent.

This strategic partnership aims to expand Williams’ brand presence across various platforms, leveraging his unique voice and comedic style to engage new audiences.

Known for his stand-up specials, podcast, unique acting roles, and vibrant social media presence, Williams has established himself as a leading figure in the world-wide comedy scene. With this new collaboration, Segal Licensing will focus on developing and promoting a diverse range of licensed merchandise, events, and partnerships that reflect Williams’ comedic essence and resonate with fans.

“I’m excited to team up with Segal Licensing,” said Williams. “Their expertise in brand development and commitment to creativity align perfectly with my vision for expanding my reach to a higher level. Together, I am confident that they will bring my point of view to life in ways that entertain and connect with audiences across the world.”

Segal Licensing, a prominent player in the licensing industry, specializes in brand management and development across various sectors. Their proven track record in cultivating successful licensing partnerships positions them as the ideal agent for Williams.

” The time has come to elevate comedians like Brad into the Licensing arena, maximizing the value of his IP and capitalizing on the visibility that Licensing can bring to a performer of his extraordinary caliber, “said Stuart Pollock, President of Segal Licensing. “Since COVID-19, our entertainment choices have evolved, with live performances like music and comedy increasingly taking center stage over movies and TV shows. Brad is not only a talented comedian but also a brand with immense potential that we will help bring to life.”

This partnership, brokered by Brad’s long-time manager Barry Katz, marks a significant step in Williams’ journey to enhance his brand and connect with fans in North America and Canada. With a robust licensing strategy in place, Williams and Segal Licensing are poised to introduce an array of products and collaborations that celebrate the spirit of comedy.