Perfetti Van Melle has teamed up with the leading fashion group Cotton On to develop a collection of lifestyle products for kids in 16 countries across the world: Australia, New Zealand, USA and South Africa among others.
The sweet and fun factor has been taken to clothing and fashion accessories… a huge variety of items flaunting Chupa Chups® iconic colours and flavours will be a must have for teens, tweens and kids alike. The apparel collection has captured the essence of the brand in all aspects, even offering a surprising scratch&smell effect.
“Chupa Chups® and their huge variety of delicious flavours create a sense of nostalgia, which we know our customer will love! We’re excited to partner with Chupa Chups® to help launch our fun and playful ‘Scratch and Smell’ range this August.” says Pia Baffi, Brand Product Manager at Cotton On Kids.
“It’s a true honour to partner with Australia’s largest value fashion group. Their passionate team has been inspired by the icons of our brand and its logo designed by Salvador Dali; Our Forever Fun footprint is in everything they do”, says Marta Ballesteros, Licensing Area Manager at Perfetti van Melle.
The complete collection will be on shelves across the globe this August 2017.

On Perfetti Van Melle Group:

Perfetti Van Melle, the fourth largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in 150 countries across the world. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are enjoyed throughout the five continents.
In addition, Perfetti Van Melle develops successful sweet and fresh licensing programs, both for lifestyle oriented products as in the food and beverage categories, with some of its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.
Chupa Chups®, the iconic lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program worldwide. The brand always finds new ways to transfer its fun essence and colour to an ever expanding universe of lifestyle products and retail experiences. Chupa Chups® intense flavor profile is ideal to develop exciting new products in the food aisles.
For further information, please visit: www.pvmlicensing.comor contact Anna Amat, Licensing Coordinator at PVMLicensing Division: anna.amat@es.pvmgrp.com.