Cracker Barrel Launching Country Living DTR
Cracker Barrel Old Country Store will launch an 80-item Country Living DTR with Hearst Corp. on Dec. 20.
The collection, which will range from 99 cents for mini salt and pepper shakers to $149 for a “king” quilt, will stretch across kitchenware, home décor, apparel and accessories and pet toys and be available both through Cracker Barrel’s online and 657 brick and mortar locations.
The “vast majority” of Cracker Barrel restaurants will carry the 80-SKU assortment, which will be merchandised on the stove display in the stores and be available through the holidays, says a Cracker Barrel spokeswoman. Cracker Barrel will field at least one more Country Living collection in 2019, “with potential for an ongoing partnership,” says Hearst’s Steve Ross.
The agreement is the third DTR for Country Living, following those at Home Goods (2008-2009) and Sears/Kmart (2010-2012). The latter encompassed more than 700 items across bedding, bath, furniture, home décor and tabletop priced at $3.99-$349.
Contacts:
Cracker Barrel Old Country Store, John Jankowich, Senior Buyer, 615-443-9457, john.jankowich@crackerbarrel.com
Hearst Corp., Steve Ross, Chief Global Licensing Officer, 212-649-3259, sross@hearst.com
