Crate & Barrel’s CB2 Readies Goop Furniture DTR
Crate & Barrel, in an effort to appeal to younger customers, struck a DTR license for its CB2 chain to carry Gwyneth Paltrow’s Goop brand’s first furniture. CB2, which operates 15 stores and has an online business, was launched in 2000. The 58-piece line at CB2 ranges from $9.95 to $1,999 (for a pink sofa).
Contacts:
Gwyneth Paltrow/Goop, Blair Lawson, Chief Merchandising Officer, 844-983-4667
CB2, Ryan Turf, Managing Dir., 847-272-2888
