Curaleaf’s Select Brand and Rolling Stone Announce Strategic Partnership
Partnership Will Bring High-Quality Cannabis Products That Are “Made for Music” to Nevada With Plans to Expand
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading international provider of consumer products in cannabis, is proud to announce a first-of-its-kind strategic partnership between its Select brand and legendary music and culture authority Rolling Stone. Together, the leading lifestyle brand in cannabis joins the most prominent voice in music and pop culture to celebrate the symbiotic relationship between music and cannabis. The long term partnership leverages Select’s resources and experience creating progressive, industry-leading cannabis products alongside Rolling Stone, whose DNA lives at the intersection of music’s past, present and future.
The new line of co-branded Rolling Stone by Selectproducts will include two product formats to start, including Select’s first-ever pre-roll, as well as “The Cliq,” Select’s newest proprietary pod system. Both formats will feature three strains and flavor profiles hand-selected by Rolling Stone to celebrate some of the most well-known and genre-defining artists and sounds in music history. The line includes a berry-forward “Overdrive” Sativa, complex and full-bodied “Reverb” Indica, and a fruity and calming “Phaser” Hybrid.
“Part of my job at Curaleaf is building brands people love. Select is a brand built around the relentless pursuit of progress, and going to great lengths to create the best possible experience for our consumer. This is a synergy we are honored to share with Rolling Stone. They are known for having one of the most authentic and discerning voices in modern journalism, and, as part of that, they’ve included cannabis in their coverage for the past 50 years – something many other publications are only just starting to do today. We’re honored and thrilled that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry,” said Joe Bayern, CEO of Curaleaf.
“Music and Cannabis go hand in hand,” said Rolling Stone President and Chief Operating Officer Gus Wenner. Rolling Stone has a legacy of celebrating this connection and a long history of reporting on the fight to legalize cannabis. “We are thrilled to have found a perfect partner in Curaleaf who gives us the opportunity to design a product that elevates the music listening experience and celebrates the deep connection between the two.”
Select’s commitment to enriching communities and creating inclusive, meaningful experiences and Rolling Stone’s world class storytelling and culture-defining content inspired the inception of a first-of-its-kind retail space opening in Las Vegas in 2022. Additional details on the space will be released in the near future.
In Nevada, Rolling Stone by Selectproducts will be distributed through Select’s wholesale partners and at Curaleaf’s owned dispensaries, including Acres by Curaleaf and Curaleaf Las Vegas Boulevard. For more information about Select’s portfolio of products or find a dispensary near you that carries Select products, visit us at www.selectcannabis.com.
About Curaleaf Holdings, Inc.
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 106 dispensaries, 23 cultivation sites and more than 30 processing sites, employing over 4,800 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit ir.curaleaf.com.
About Rolling Stone
Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for over 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across several platforms including magazine, digital, mobile, social and experiential marketing. Headquartered in New York, Rolling Stone provides “all the news that fits” to a global audience of approximately 60 million people every month and publishes over 100 pieces of content every day. For more information, please visit www.rollingstone.com.