Disney Store is set to open two new retail destinations inside Selfridges stores in Birmingham and Manchester Trafford, marking the latest step in its UK bricks-and-mortar expansion.

Scheduled to open in mid-July, the new concession spaces will give customers across the Midlands and North West greater access to Disney merchandise and in-store experiences, building on the success of existing locations in London and Dublin.

The move reflects Disney’s continued investment in physical retail, as the brand looks to capitalise on demand for immersive in-person shopping experiences alongside its online offering.

Both locations will feature curated product ranges inspired by Disney franchises including Pixar, Marvel and Star Wars. Product categories will include apparel, accessories, stationery, collectibles, plush toys and roleplay items, with fitting rooms designed to enhance costume and dress-up shopping.

Patrick Segar, global general manager of Disney Store and vice president of retail marketing, said: “We are excited to continue expanding Disney Store’s physical retail presence in the UK through our collaboration with Selfridges. These new locations allow us to bring Disney Store closer to even more fans and families across the country, creating new opportunities for guests to connect with some of the stories, characters and products they love.”

The openings follow strong performance from Disney’s seasonal retail activations in Birmingham and Manchester, as well as continued demand at its flagship Oxford Street store.