New York, NY — Doheny Bikes, a leading manufacturer of high-quality electric bikes and accessories based in Dana Point, California, and HOBIE, a global leader in kayaks, pedalboards, and other watercraft, today announced a partnership to create an innovative line of Hobie e-bikes.

The new Hobie e-bikes will be designed to meet the growing needs of outdoor enthusiasts who are looking for a fun, easy, and environmentally friendly way to get around and ultimately extend their adventures outdoors. The bikes will feature a variety of features that make them ideal for superior recreational transport, including:

• Powerful electric motors that provide up to 90 miles of range.
• Durable frames and components that withstand the outdoor elements and quality engineered power.
• Comfortable seats and agile handing that make for a smooth, easy ride no matter the adventure.
• A variety of accessories, including cargo racks and trailers specifically designed to hold Hobie Fishing and Kayak gear

“Hobie is a brand I grew up with, and we are excited to partner with them to create a line of innovative e-bikes that are perfect for their customers,” said Doheny Bikes CEO, Jason Spates. “Hobie embodies a coastal lifestyle of endless surf, sand and sail and the collaboration between Hobie and Doheny taps into that nostalgia to offer a product that furthers Hobie into outdoor recreation and mobility products. We are excited to develop a collaborative product line that brings outdoor activities from the water to the land and brings people together in their adventures.”

Mike Suzuki, CEO of Hobie, comments: “we are thrilled to partner with Doheny for this inventive line of Hobie e-bikes. Doheny’s expertise in creating state-of-the-art e-bikes tailored to the needs of consumers offers Hobie customers a new recreational experience that is both fun and functional. The new line of Hobie e-bikes will offer an affordable, eco-friendly solution for kayakers, surfers and outdoor enthusiasts who are looking for an easy way to get from their destinations to the water and beyond.”

The new Hobie-branded e-bikes will be available for purchase mid 2023.  This partnership was brokered by global brand licensing agency LMCA.

About Doheny Bikes
Doheny Bikes is a leading manufacturer of high-quality e-bikes. The company was founded in 2010 by Jason Spates and Micah Meiring, who are passionate about cycling and the environment, Doheny Bikes is committed to providing its customers with the best possible e-bike experience. The company offers a wide range of bikes to meet the needs of all riders with a functional riding experience in mind.  www.donenybike.com

About HOBIE
Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water, and quality products. From their headquarters in California, Hobie Cat Company and its global subsidiaries produce an impressive collection of watercrafts for worldwide distribution. In addition to the sailboats for which they are well-known, Hobie Cat also offers stand-up-pedalboards, kayaks, and boats for both recreation and fishing. Each product line is also complemented with a comprehensive array of parts and accessories. www.hobie.com 

About LMCA
LMCA is a global brand extension agency dedicated to building transformative licensing partnerships that add value, create revenue, and support our clients’ overall strategy and purpose. For over 35 years, we have planned and managed brand licensing programs across a wide range of industries and markets, creating relevant and meaningful brand products and experiences that deliver impactful results. For more information, visit us at www.lmca.net.