Inspired by Her Southern Roots & Family Tradition, xo Holly by Holly Williams Collection Drops in Stores Nationwide Starting in April

Goodlettsville, TN — Dollar General launched a multi-category décor, kitchen, bedding, and housewares collection with singer-songwriter Holly Williams.

Inspired by her Southern roots, family traditions and country music, this Dollar General exclusive collection, featuring items from bedding and décor to houseware and kitchen, reflects Williams’ distinctive style and her love for the simple joys of everyday life at home.

“Just like my songs tell stories of home and heritage, these products are an extension of that story. They’re about creating meaningful experiences and staying connected to the things that matter most,” said Williams. “When someone welcomes my collection into their home, I hope it creates a sense of comfort and authenticity—with a nod to Southern tradition.”

As a lifelong Southerner, Williams is very familiar with Dollar General and the role it plays in everyday life for so many families. “Dollar General is where families, neighbors, and friends shop for convenience and everyday items in so many towns all across the south,” said Williams. “I’ve always sung about holding on to the places and people that shape us, and my new collection with DG is another way to share that spirit.”

Launching in April at approximately 20,000 Dollar General locations in 48 states, xo Holly by Holly Williams décor, kitchen, bedding and housewares collection, developed exclusively for Dollar General, features more than 50 items affordably priced from $1 to $20 with more than half the items only $5 or less.

“I’m excited to make my collection of kitchen and entertaining essentials, cozy bedding, and charming décor available at Dollar General stores across the country, and to see these pieces become part of customers’ everyday lives,” said Williams, who is granddaughter and daughter of country music stars Hank Williams and Hank Williams Jr.