Two former creative leaders from WildBrain, Little Dot Studios and Lunar X have partnered to launch TeamFalco, an IP development studio & agency combining deep YouTube platform knowledge with data-driven content development, and fresh, audience-first creativity.

“Many commissioners and IP owners are still struggling to capitalise on YouTube, as they are failing at the first hurdle which is thinking about discovery in development,” says Nico Lockhart, Managing Director of TeamFalco and former WildBrain exec. “The art of reaching targeted audiences with programming and creative decisions has been lost in the move to video on demand, and brands and IP owners are paying the price. YouTube has levelled the playing field, but to stand out from the crowd brands have to keep pace with shifting audience behaviours.”

Together with Jessie Stephenson, former platform and content strategist at Little Dot Studios, WildBrain and Lunar X, the TeamFalco founders have spent over the last decade in digital, where they have gained considerable expertise in developing, rebooting and launching original IP for YouTube. These programmes have amassed multibillion views and have life on traditional platforms too such as, Netflix, BBC iPlayer, ITVx, CCTV, Cartoon Network, Kidoodle, Cartoonito, and Peacock.

TeamFalco recognise that we are in the era of building IP businesses, and audiences are your lifeblood. With a deep understanding of both audience behavior and algorithmic discovery, TeamFalco provides strategic solutions and rich development to the challenges in the market to ensure IP isn’t just discovered, but loved.

“People are still looking for great stories and compelling characters – but helping audiences both find the creative and stick with it is hard,”explains Jessie Stephenson. “Creative with an eye to distribution and consumption isn’t new and neither is the idea of using data, but too often brands don’t know what data is useful nor how to use the bits that are in an additive manner. By starting with great creative and applying meaningful insights, we turn eyeballs into audiences, and audiences into fans.”

Delivering an iterative approach and the minimum viable product model to IP, TeamFalco see YouTube and Roblox as the perfect place to launch, grow and develop audiences before diversifying revenue streams, and utilising that platform data for strategic planning.

“YouTube Studio is unlike any other for informing strategy, but that isn’t news. What we have been doing for years is taking it to inform and enhance the creative as we learn more about an audience,” says Nico Lockhart. “This has been a tactic maximised in the creator economy, but traditional media seem to be slow on the uptake. We are fusing these approaches together at scale.”

TeamFalco offers:

• Audience and competitor consultancy without data dumps – tangible creative recommendations ready to go into series or IP development
• Full production services – from scriptwriting and thumbnail design to full series and gaming experiences
• Series development and platform strategies – no one hit wonders, just sustained long-term growth
• Platform management, iterative creative, and marketing support – for pioneering organic growth and global expansion

About TeamFalco
TeamFalco is a forward-thinking creative IP development studio & agency dedicated to helping brands, IP owners, and creators grow their audiences and drive success in the ever-evolving world of entertainment. With a strong focus on audience driven strategies, audience understanding, creative development, and gaming support, TeamFalco is the trusted partner for anyone looking to make a lasting impact in the digital age. For more information, please visit teamfalco.com or contact canwejoin@teamfalco.com