Hasbro Names Pair of Presidents

Samantha Lomow, formerly SVP Hasbro Brands, is named President of Hasbro Entertainment Brands, responsible for “entertainment-driven, story-led brands” such as My Little Pony, Transformers and Power Rangers, among others. She also continues to head the company’s relationships with strategic partners, including Disney, Universal, Nickelodeon, Sesame Workshop and Blizzard Entertainment. Jonathan Berkowitz, formerly SVP of Marketing at Hasbro Gaming, is named President of Hasbro Brands, overseeing non-entertainment properties such as Monopoly, Nerf, Play-Doh, Baby Alive and others… Gregg Melnick departed August 31 as President of Party City Holdco, according to a company SEC filing … Ed Casey retires as Director of Licensing at BBC Worldwide Americas, and forms consulting business.

Contacts:

Hasbro, Samantha Lomow, Hasbro Entertainment President, Samantha.lomow@hasbro.com

Hasbro, Jonathan Berkowitz. Hasbro Brands President, jonathan.berkowitz@hasbro.com

Ed Casey, 917-273-2150, edcasey77@gmail.com