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REPORT: Fanatics Gets Equity Investments from NFL, MLB, NFLPA image

REPORT: Fanatics Gets Equity Investments from NFL, MLB, NFLPA

According to a published report, the NFL, NFL Players Association and Major League Baseball have made equity investments in Fanatics Inc., the growing online licensed sports retailer, and a significant licensee of those leagues, associations and others.

Sports Business Journal says that NFL owners approved the purchase of a three percent stake in privately held Fanatics for $95 million, which would value Fanatics at $3.17 billion. The publication also says that MLB has invested $50 million, and NFLPA $5 million. It said that neither Fanatics nor any of the leagues would comment.

Fanatics operates the e-commerce business for most major U.S. sports leagues, as well as for more than 200 pro and college teams, It also has increasingly become a direct licensee of several leagues, including gaining replica jersey rights for NBA, MLB and NHL. It also has moved increasingly into physical retail, operating the NBA Store in New York City, and gaining all trackside retail rights for NASCAR, among other ventures.

For the complete article, go to Sports Business Journal.

Fanatics Chief Commercial Officer, Cole Gahagan, will deliver the keynote speech, “Licensing In The On-Demand Economy,” at Licensing Expo on Tuesday, May 23, at 8a.m. at the Mandalay Bay Convention Center in Las Vegas.

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