Readers and users increasingly influence “their” media. The BUNTE CD, which has been created by Burda Style Group and Burda Intermedia Publishing in cooperation with Warner Music, shows us what the outcome can look like. The album titled “BUNTE Love Story” is now available as a double CD in the music retail.
BUNTE.de users had the opportunity to vote their favorite love songs on the web. Moreover, the compilation of titles has been determined through a readers voting in the BUNTE journal. And the results speak for themselves: The track list ranges from Robbie Williams’ “Angel” and Barry Manilow’s “Mandy” to Tina Turner’s “Private Dancer”.
The CD is a further step in implementing the strategy of tapping new sources of revenue, which relate to the strong Burda brands. In cooperation with the publishing groups Burda Intermedia Publishing actively converts this strategy.
“BUNTE Love Story” appears in time before Valentine’s Day 2013 and if it succeeds there will be sequels following from autumn on.