Sign Up for Updates

First Molang Cinema Event Premieres Across Europe image

First Molang Cinema Event Premieres Across Europe

Paris, France — Millimages, one of the oldest independent animation studios and IP developers in Europe, and leading Belgian cinema chain Kinepolis are proud to announce the premiere of Molang’s first ever cinema film event. Opening on September 1st and distributed by the chain’s distribution arm Kinepolis Film Distribution France, “Molang at the Movies” will screen in 40+ cinemas across France, Spain, Belgium, Netherlands, and Luxembourg.

Molang at the Movies” is a 55-minute family film compiled from Molang’s vast catalogue comprising six award-winning preschool TV series.  Aimed principally at preschoolers and their parents, the movie features Molang taking care of its surroundings, whether it’s helping out a turtle in need or cleaning up the galaxy. For added entertainment there will be a five-minute break in the middle of the film for two on-screen games (a spot-the-difference and a counting game).

“We are thrilled to announce this release! Molang is an exceptional show that has earned worldwide acclaim in the animation industry,” says Steven Clerima, Head of International Event Cinema, Kinepolis Group. It possesses all the qualities needed to captivate our audience across Europe: charming and emotive characters, superb music and storytelling, and a distinctive visual style. We believe that Molang’s unique charm and heartwarming narratives will resonate deeply with viewers of all ages, making it a standout addition to our programming lineup.

“The Millimages team and I are thrilled to be a part of this milestone for Molang. Just like all the young kids who will come to see the movie, a first time in the cinema is a truly big deal – and in five countries at the same time no less!” added Mathilde Bayle, Head of Communication, Brand Image and Marketing, Millimages.Molang has already conquered social media and TV everywhere with its message of kindness and unwavering positivity; what a joy to be a part of this next chapter.”

Leading up to the launch there will be a broad promotional campaign, such as avant-premieres in Lille, Bruxelles, Madrid and Utrecht with exclusive merchandise for each movie-goer and teaser campaigns in cinemas over the summer; as well as on Molang’s enormous social media platform.

MOLANG is a singular phenomenon in the world of animated characters, having started its life in 2010 as a literal doodle by Korean illustrator Hye Ji Yoon and grown into the massive iconic brand it is today. Through the development of the Millimages studio and French author Marie-Caroline Villand, MOLANG has inspired six TV series broadcast in 190 countries; 30 billion views on GIPHY; 8.8 million social media followers; a YouTuber channel; and 18 international licensing agents.

The huge success with and devotion of its fan base is attributable to MOLANG’s core values of empathy, softness, tenderness and joy present in all its messaging across all media. Also known as The Ambassador of Kindness, MOLANG was just recognized (once again) for these values at the 2024 France Licensing Day & Licensing International Awards, where it won the CSR Initiative of the Year award for the MOLANG SAFE SPACE media campaign, launched in 2023 against cyberbullying. Other awards honouring the property include Best Exported French TV Series (TVFI); Best Animated Series (Xinguang Award), and an International Emmy Kids Award nomination for Best Preschool series.

Other animated compilation movies distributed by Kinepolis Film Distribution France include global hits Peppa Pig and The Smurfs.

About Kinepolis
Kinepolis Group NV was formed in 1997 as a result of the merger of two family-run cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management.

In Europe, Kinepolis Group NV has 63 cinemas spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. Since the acquisition of Canadian movie theatre group Landmark Cinemas and American movie theatre group MJR Theatres, Kinepolis also operates 36 cinemas in Canada and 10 in the US.

In total, Kinepolis Group currently operates 109 cinemas worldwide, with a total of 1,131 screens and more than 200,000 seats. Kinepolis’ employees are all committed to giving millions of visitors an unforgettable movie experience.

About Millimages
Operating from Paris since 1991, Millimages is a major independent animation production company. The visionary studio develops, produces, and licenses high-quality cross-media content, with a catalogue of over 75 IPs. Composed of seven internal business units and a branch in Shenzhen, Cina, Millimages is a key player in the animation landscape, generating 10M+ views across the globe every day, with global hits such as Molang, Louie and 64 Zoo Lane.

become a member today

learn more

  • Copyright © 2024 Licensing International
  • Translation provided by Google Translate, please pardon any shortcomings

    int(220)