New York, NY — Flywheel has forged a strategic partnership with Authentic Brands Group (Authentic), to support  Authentic’s brand portfolio across global digital marketplaces through advanced retail media and advertising via the company’s global commerce capabilities.

Authentic’s portfolio spans more than 50 brands and reaches nearly one billion social media followers worldwide. Together with more than 1,700 licensing partners across 150 countries and a broad distribution network, Authentic’s brands generate more than $36 billion in annual systemwide retail sales globally.

The partnership between Authentic and Flywheel – the world’s largest end-to-end commerce agency with over $10 billion in retail media under management across 400+ digital marketplaces and over 1,900 dedicated commerce specialists – globally strengthens Authentic’s broader marketplace growth strategy by enhancing how its brands connect with consumers across digital commerce channels through media investment, performance marketing, and data-driven optimization. Flywheel’s proprietary technology and commerce expertise will support Authentic and its network of partners with advanced measurement, retail media strategy, and advertising performance solutions designed to improve visibility, conversion, and long-term marketplace growth.

“This partnership represents an important opportunity to help scale media exposure for some of the world’s most recognizable brands through smarter, more connected commerce strategies,” said Simon Cooper, Chief Strategy Officer at Flywheel. “By combining Flywheel’s commerce intelligence and retail media expertise with Authentic’s unmatched portfolio and partner network, we’re creating a more integrated approach to marketplace growth, performance marketing, and consumer acquisition.”

The collaboration reflects the increasing importance of retail media and marketplace advertising in driving modern brand discovery and consumer engagement.

“Our role at Authentic is to build global brands and deepen the connection consumers have with them across every touchpoint,” said Tim Derner, Global Head of Marketplaces at Authentic. “As marketplaces continue to play a critical role in retail discovery and conversion, having the right strategic capabilities in place is essential. Flywheel brings deep expertise across retail media, commerce analytics, and advertising optimization that will help support our existing partner ecosystem and unlock long-term growth opportunities across the portfolio.”

Through the partnership, Flywheel will work alongside Authentic and its network of partners to support marketplace media strategy, advertising effectiveness, audience insights, and commerce optimization initiatives across key global retail platforms. Initial efforts will focus on expanding retail media performance and accelerating marketplace visibility across select brands and categories, with broader international expansion planned over time.