NEW YORK, NY — Launch Licensing made its industry debut at Licensing Expo 2026, founded by former Paramount Global executives Inna Rabinovich DeGuarde and Maggie Gratzer McIntee. With more than 35 years of combined experience managing licensing programs for some of the world’s most recognized entertainment and consumer product brands, the two industry veterans have launched a boutique agency designed to help manufacturers and brands unlock growth through strategic licensing partnerships.

The company’s timing is deliberate. Having spent their careers evaluating pitches, selecting licensees, building retail programs, and navigating internal approval processes at Paramount, DeGuarde and McIntee have an unobstructed view of what separates deals that close from those that stall and they are bringing that perspective to the agency side.

“For decades, we sat on the licensor side reviewing proposals and building global programs. We know exactly what decision-makers are looking for and what makes a licensing program succeed at retail. That experience is the foundation of everything we do at Launch Licensing.” — Inna Rabinovich DeGuarde, Co-Founder

Launch Licensing is structured as a deliberately selective boutique, maintaining a focused client roster to ensure that every engagement receives direct, senior-level attention.  Services range from white space analysis and pitch development to full-service licensing program management, brand negotiations, and retail strategy.

“Our goal is not to be the biggest agency. It’s to be the most effective one. Every client we take on gets our direct involvement from day one, and every program we build is grounded in real experience on both sides of the table.” — Maggie Gratzer McIntee, Co-Founder

The founders’ combined expertise spans entertainment, character, fashion, and lifestyle licensing, with deep category fluency across apparel, accessories, home, kitchen, infant/toddler, beauty, footwear, and brand collaborations. Throughout their careers, the pair managed programs generating hundreds of millions of dollars in retail sales across global markets.

Launch Licensing offers flexible engagement models calibrated to where a client is in their licensing journey, from first-time market entry to scaling an established program, and positions itself as a working extension of its clients’ internal teams rather than an outsourced vendor.

About Launch Licensing
Launch Licensing is a boutique licensing agency co-founded by Inna Rabinovich DeGuarde and Maggie Gratzer McIntee, both former licensing executives at Paramount Global. The agency provides strategic licensing representation, business development, program management, and retail strategy to a selective roster of manufacturers and brand clients. Launch Licensing is headquartered in New York and serves clients across global licensing markets. Website: www.launch-licensing.com