Former VF Corp. executive Karen Murray was named Sequential Brands Group CEO, replacing Yehuda Shmidman. The move ended the former Iconix chief operating officer’s four-year run as Sequential CEO that featured a series of acquisitions including Heelys, Martha Stewart Omnimedia and Jessica Simpson. The largest was the $353 million purchase of Martha Stewart Living Omnimedia in 2015. Sequential has struggled of late, having revised its 2017 revenue forecast to $170-$175 million from $175-$180 million amid “disappointing results” from U.S. retailers. Sequential’s stock also has fallen 45% in the last year. Prior to joining Sequential, Murray was president of VF Sportswear, overseeing the $1.2 billion Nautica brand as well as the Kipling brand. Murray joined VF in 2007 as president of Nautica Men’s Sportswear and Nautica Jeans Co.