LIMA’s ongoing webinar series has become one of the most important tools for members and other marketing professionals to gain vital information affecting the industry and their businesses.  The well-attended series covers a wide variety of timely, key topics. The first of LIMA’s four new webinars will be held on February 20.

“The value of our webinar series for licensing industry professionals is exceptional,” said Martin Brochstein,LIMA’s SVP Industry Relations & Information.  “LIMAis committed to presenting topics of greatest interest to our members and other marketing professionals so they can develop successful brand-building programs, seizing on the many opportunities and avoiding common pitfalls along the way.”

LIMA’s lineup of informative upcoming webinars, includes:

February 20, Anatomy of a License Agreement – Features a clause-by-clause discussion of a typical license agreement with negotiation points for both licensors and licensees.  Presented by Licensing Hall of Fame member Greg Battersby of Grimes & Battersby.  Click here to register.

March 6, CPSC Update: Reasonable Testing Program – Examines the ins and outs and implications of the Consumer Product Safety Commission’s “Reasonable Testing Program,” among other topics.  Presented by Susan DeRagon of UL Verification Services.  Click here to register.

March 20, How to Build a Licensing Plan – A nuts-and-bolts look at how to build a solid plan for a property – what are the first steps, how do you determine which categories to start with, how to build out from there, etc.  And, from the licensee side, how to evaluate and forecast a sales plan for the property once it’s added to the line.  Presented by JJ Ahearn of Licensing Street and Woody Browne of Building Q.   Click here to register.

April 3, LIMANET: Expanding Your Licensing Potential – A special webinar focusing on licensing’s dynamic, real-time marketplace.  Participants will receive a demonstration on how to effectively use LIMANET to advance their licensing efforts, reach more people, find qualified partners and expand the scope of their property and/or product.  Click here to register.

All LIMA webinars take place from 12:00-1:30pm EST and are free for all members ($200 per site for non-members.)  Click here for more information.

The association’s informative webinars are just one of the ways that LIMA supports its members and the licensing industry.  Additional opportunities offered by the organization include Licensing University™, LIMA’s keystone educational program, held annually in June at the International Licensing Expo in Las Vegas; and flip (Future Licensing Industry Professionals), which provides professionals who are new to the licensing business with important educational, developmental and networking opportunities.

“This year will be full of activities and resources for LIMA members and non-members alike,” said LIMA President Charles Riotto.  “From our comprehensive array of educational webinars to a full schedule of Licensing University seminars and other important opportunities throughout 2013, LIMA provides many practical ways for industry professionals to make meaningful connections for their brands and their businesses.”