London – France Licensing Day is set to return to Paris on 30 June at le Pavillon Chesnaie du Roy with an expanded educational programme designed to provide licensing professionals with invaluable insights into the French market, strategic retail partnerships, and emerging industry trends.

Keynote Presentation: Carrefour’s Licensing Strategy

The highlight of this year’s event will be a keynote presentation from Marianne Lesimple and Carole Martine of Carrefour, one of France’s most desirable retailers, who will share an exclusive look at their comprehensive licensing strategy titled “La licence chez Carrefour – De la stratégie à l’exécution” (Licensing at Carrefour – From Strategy to Execution).

Synopsis: Carrefour will unveil their end-to-end approach to licensing activations, providing attendees with a rare behind-the-scenes look at how the retail giant selects, develops, and executes licensing partnerships. This comprehensive overview will provide licensing professionals with actionable insights into how to successfully partner with Carrefour and navigate the French retail landscape.

Full Day Programme

Developed in partnership with Licensing International, France Licensing Day will offer a robust schedule of educational sessions designed to help attendees understand licensing fundamentals, explore the latest market trends, and gain practical knowledge throughout the day.

Programme Overview:

10:00am-10:45am: Basics of Licensing: Understanding Essential Mechanics

A dynamic introduction to mastering the fundamentals of licensing.

Speaker: Laurent Taieb (Co-President of Licensing International France)

11:30am-12:15pm: Keynote Session: Licensing at Carrefour – From Strategy to Execution

Carrefour will unveil their end-to-end approach to licensing activations, providing attendees with a rare behind-the-scenes look at how the retail giant selects, develops, and executes licensing partnerships.

Speakers: Marianne Lesimple (Group Toys & Leisure Director at Carrefour) and Carole Martine (Own Brand & Projects Manager at Carrefour)

2:00pm-2:45pm: Young Professionals Network (YPN) Session – When Licensing Connects Publishing, Audio and Product

This session will offer an immersive look behind the scenes of licensing, exploring the connections between rights holders, publishers and emerging applications. Through real-world case studies, speakers will share their experience, day-to-day roles and the criteria for selecting licenses, whilst highlighting the unique characteristics of publishing brands as they expand into other product categories.

Speakers: Marie Le Guen (Head of Licensing – Tonies), David Jolly (Marketing and Communications Manager – Le Petit Prince Licensing), Yolaine de La Rochefoucauld (Coordination and Development Manager – Editis Children’s Division)

3:30pm-4:15pm: Licensing Trends – Decoding the Market and Identifying Future Opportunities

A comprehensive overview of licensing trends across all target audiences and categories, examining market developments and identifying growth opportunities for 2026-2027.

Speakers: Aurelie Passot (Licensing & Brand Diversification Consultant), Philippe Guinaudeau (CEO of Brand Trends)

Evening Celebration: Licensing International Awards

The day will culminate with the prestigious Licensing International Awards ceremony, recognizing excellence and innovation across the French licensing industry.

• 6:30pm-7:45pm: Licensing International Awards Ceremony
• 8:00pm-10:30pm: Cocktail Reception and Networking

The awards ceremony will honor outstanding achievements in licensing, providing an opportunity to celebrate the industry’s best work and connect with peers in an elegant setting. Visitors are encouraged to purchase their Day & Awards pass now on the website to join the evening celebrations. https://www.francelicensingday.com/

About France Licensing Day
France Licensing Day brings together licensing professionals, brand owners, retailers, manufacturers, and agents for a day of education, networking, and celebration. The event serves as the premier platform for understanding the French licensing market and building valuable business relationships.

About Licensing International
Licensing International is the leading trade organization for the global licensing industry, connecting brand owners, licensees, agents, and retailers to foster business growth and professional development.