Celebrated Children’s Media Company Introduces New Five-Year Initiative 

Pittsburgh, PA, April 19, 2023 – Fred Rogers Productions, the iconic children’s media organization behind multiple Emmy®-winning PBS KIDS series, has formed the Writers’ Neighborhood, a five-year initiative focused on identifying and supporting new and emerging writers from underrepresented racial groups as they build careers in children’s media. The eight-week program aims to help hone the skills and broaden the experience of talented creatives who better represent the increasingly diverse audience for the company’s own hit series, like Daniel Tiger’s Neighborhood, Alma’s Way, and Donkey Hodie, as well as that of the broader children’s media industry. In the wake of its successful pilot in fall 2022, Fred Rogers Productions will accept applications for the program’s second cohort from May 1 to May 15.

“Many writers in children’s media are freelancers, so we designed the Writers’ Neighborhood with a dual focus of developing your craft and building your career,” said Ellen Doherty, chief creative officer, Fred Rogers Productions. “Knowing how to write a good story or develop engaging characters is a completely different skill set from finding work, asking for and understanding feedback, or cultivating relationships, and we want to help our fellows gain experience on all fronts.”

The Fred Rogers Productions Writers’ Neighborhood will welcome eight fellows per cohort as they learn to be intentional in their writing process, determine context for a series when they are not on a production staff, and interpret and take notes, among other important skills, including how to find and secure jobs in the field.

Beyond the eight-week program, Fred Rogers Productions will offer additional mentorship connections and opportunities to engage in industry activities and events. Many of the fellows who participated in last year’s pilot program are now writing episodes for series currently in production at Fred Rogers Productions.

Fred Rogers Productions will host an application information webinar on April 27, 2023, details for which can be found on LinkedIn. The Writers’ Neighborhood is open to individuals ages 21 and older as of the entry date. Other eligibility requirements include:

• Must be a citizen or permanent resident of the United States
• Have not had extensive media writing experience such as having written more than four episodes for a United States-based network or cable scripted/narrative series
• Identify with an underrepresented racial group (Asian, Pacific Islander, Black, Hispanic/Latinx, Native American/Indigenous, Middle Eastern/North African, or multiracial).

About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it created hundreds of

episodes of this much-loved program and extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The company’s highly rated children’s series, including Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 30 Emmy® Awards among other important honors. The company’s latest series are Donkey Hodie, the innovative puppet series inspired by characters from Mister Rogers’ Neighborhood, and Alma’s Way, an animated series created by Sonia Manzano. Fred Rogers Productions strives to inspire a lifelong enthusiasm for learning through its series as well efforts beyond broadcast including games and digital offerings, community engagement activities, and much more. For more information, visit www.fredrogers.org or follow us on Twitter, Facebook, Instagram, and LinkedIn.