Burbank, CA (August 18, 2014) – FremantleMedia North America (FMNA) today announced they are expanding the Loteria brand through two new partnerships with Mad Engine and Chronicle Books.  As the licensing agent for Loteria, FMNA has continued to seek new opportunities to expand the overall brand surrounding the iconic Latin American traditional game enjoyed by players for more than 200 years.  Through the new relationships with Mad Engine and Chronicle Books, classic images from the Don Clemente version of the beloved game of chance will soon be gracing new apparel and stationary items. 
Mad Engine will be combining Loteria with fashion by introducing a full line of apparel including stylish tanks and tops, hooded pullover and zip fleece, and even infant onesies.  The new clothing line will include items for men, women, juniors, girls and boys, making Loteria wearable for fans of all ages.
Chronicle Books will be bringing a host of stationery products to market this fall across North America, United Kingdom and Australia.  Items will include journals, notebooks and notecards, all featuring trademarked images from this cultural pastime.
“As we head into the MAGIC global fashion and accessories marketplace, we’re thrilled to announce our new partnerships to expand the Loteria brand,” said Dhivyah Ramanath, Senior Manager, Softlines & Publishing, Licensing & Merchandising, FremantleMedia North America.  “Throughout the extensive history of Don Clemente’s version of the game, the original artwork found on the 54 cards has remained the same.  Featuring these quintessential depictions on new products from Mad Engine and Chronicle Books will provide a great way to honor and enjoy the recognizable images that have remained consistent for hundreds of years.” 
To preview the upcoming new Loteria products that will be coming to market, please visit Mad Engine (booth #11116, Mandalay Bay) at MAGIC in Las Vegas, August 18 – 20, 2014. 
  
About FremantleMedia North America 
FremantleMedia North America (FMNA) is the U.S. arm of global media giant FremantleMedia, which includes a distribution arm, FremantleMedia International, a digital and branded entertainment division and a kids & family entertainment business.  As the world’s largest independent studio, FremantleMedia’s comprehensive global network has operations in 25 countries, creating over 9100 hours of programming a year, rolling out more than 60 formats and managing over 400 individual titles. FMNA and its portfolio of companies produce entertaining and innovative scripted and alternative programs for network, cable, syndicated and online platforms. Their slate includes a diverse range of both critically-acclaimed and award-winning successes including “American Idol” (FOX), “America’s Got Talent” (NBC), “Family Feud” (SYN), “Let’s Make A Deal” (CBS), “The Price Is Right” (CBS), “The Great Christmas Light Fight,” (ABC), “The Tomorrow People” (The CW), “Deadliest Catch” (Discovery), “Married to Medicine” (Bravo),  “Ice Road Truckers” (HISTORY), “Storage Wars” (A&E), “The Pet Collective”, and the upcoming “Celebrity Name Game” (SYN), among others. 
About Don Clemente’s Loteria
More than a game of chance, Loteria is Mexico’s most popular family board game.  The bingo-style game transcends generations and cultures through simple and exciting game play that has been enjoyed throughout Mexico, additional Hispanic markets and the U.S. for generations.  The Loteria game uses recognizable and trademarked images that date back to the late 1800s.  These images have become ubiquitous and are now cultural icons. 
About Mad Engine
Founded in1987, Mad Engine Inc. is based in San Diego County, Calif. One of the leading licensed apparel wholesalers in the world, Mad Engine has an impressive licensing roster of major brands, including Lucasfilm, Marvel and Disney. In addition to working with major retailers, Mad Engine maintains inventory of more than 230 items to service the just-in-time deliveries for smaller store chains and boutique sales. With an extensive in-house art staff of skilled artists, Mad Engine creates custom designs that cater to a wide array of audiences.  For more information visit www.madengine.com.
About Chronicle Books
One of the most admired and respected publishing companies in the U.S., Chronicle Books was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. Recognized as one of the 50 best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes much admired illustrated books and gift products in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed children’s titles. Chronicle Books’ objective is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books, visit www.chroniclebooks.com 
Press Contact:
Kristina Kirk
Executive Director, Communications
FremantleMedia North America
818-748-2521
Kristina.Kirk@fremantlemedia.com