19th of October 2020

Barcelona based Art Ask Agency, are very excited to share the latest hot news on # 1 female icon Frida Kahlo lifestyle license.

Moleskine have launched their collection of 3 luxury notebooks.

The collection is designed to inspire fans to seize the creative moment and express their own truth, in words or drawings. Each colourful notebook in the collection reflects Frida Kahlo’s vibrant artistic approach and introspective nature. A unique and sophisticated Moleskine interpretation, featuring iconic elements and quotes.

With a fully comprehensive digital and physical marketing campaign, under the title of “Explore your own reality”, this range will create high visibility for the officially licensed products and for #1 female icon Frida Kahlo.

Selected physical stores will present the collection with full in-store installations at iconic retail sites in Milan, Rome, London Regent Street, Paris, LA, San Francisco, New York, Beijing and Shanghai.

Fans are also invited to take part in the Frida challenge, to create a self-portrait that represent themselves portraying the true you, entries closing 28th of November.

Additionally, there is a full spread editorial on Frida Kahlo in Moleskine’s magazine FOLD, distributed worldwide and online. https://www.foldmagazine.com/frida-kahlo-self-expression-liberation

“This launch is truly one of my dearest dreams come true. Moleskine is the height of quality and heritage when it comes to notebooks and I am the #1 stationery freak!” – Maria Strid, Owner Art Ask Agency.

“Frida Kahlo was truly a legendary woman and her legacy reverberates to this day, as her work and life continue to inspire and touch the lives of so many. Moleskine is immensely pleased to join forces with the Frida Kahlo Corporation in a celebration of this truly remarkable artist and woman with a Limited Edition Collection dedicated to her.”- Simona Sbarbaro, Moleskine Brand and Communication Director.

About Moleskine
The Moleskine notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent Van Gogh, Pablo Picasso, Ernest Hemingway and Bruce Chatwin.

Today Moleskine offers an eco-system of objects which inspires imaginations and fuels creative practice, versatile tools for both everyday and extraordinary journeys: notebooks, journals, bags, luggage, apps, writing instruments and reading accessories which complement each other in form and function, becoming an integral part of our personalities.
Moleskine is a platform which celebrates talent, champions originality and cherishes long-term thinking.

Moleskine notebooks are made with environmentally friendly acid-free paper and are FSC-certified (Forest Stewardship Council).

About Art Ask Agency
An internationally established licensing agency based in Barcelona, Spain. Offering a complete service to licensees and brand owners around the world.

Our experience with Lifestyle brands, Culture brands, Designers, Illustrators, Character lines and world-class Photographers goes well beyond any borders. Art Ask Agency creates unique concepts together with established or emerging properties. Working with worldwide rights, offering complete service, fast turnaround, approvals, feedback, newsletters and advertising. As an agency, they pride themselves in maintaining direct personal relationships with all parties.

About the Frida Kahlo Corporation
The Frida Kahlo Corporation, is a Panamanian Corporation with offices in the United States, is a global provider of FRIDA KAHLO brand goods and services, whose mission is to educate, share and preserve Frida Kahlo’s art, image, and legacy. Frida Kahlo died on July 13, 1954 in Mexico, at which time all of her intellectual property rights were inherited by her heirs according to Mexico’s intellectual property laws.

In 2005, the Frida Kahlo Corporation was created and Frida Kahlo’s heirs transferred all of her rights and entire interest in the intellectual property to the Frida Kahlo Corporation for the purpose of marketing the trademarks, brands, images, photography, signature and other intellectual property of Frida Kahlo.

Also, the Frida Kahlo Corporation licenses the FRIDA KAHLO brand and contributes a portion of the monies received to worthy community-based charitable organisations that are committed daily to improving the life of woman and children. Learn more about the Frida Kahlo Corporation by visiting: http://www.fridakahlocorporation.com.

For more information:
Kirsty Satchel, Licensing Manager, Art Ask Agency s.l.
Kristi@artaskagency.com