From Land to Sea: Stellantis Launches Fiat 500 Boat
NAPLES — Italian boat manufacturer Car Off-Shore and automotive powerhouse Stellantis unveiled the ‘Car 500 Off-Shore,’ a one-of-a-kind, limited edition boat inspired by the iconic Fiat 500. Dubbed the “500 of the seas”, the boat was developed by Fiat, in a deal brokered by its exclusive licensing representative IMG.
Created by 24-year-old Italian creator and entrepreneur Antonio Pietro Maria Galasso, the 4.7 meters long boat combines the car’s advanced technology and functionality to create a unique and safe sailing experience. The boat is a true reflection of excellent Italian craftsmanship, invoking Fiat 500’s elegant design and rich heritage to provide an innovative new way to navigate the seas. ‘Car 500 Off-Shore’ is now available for purchase, with production limited to 500 numbered units.
In a written address at the boat’s launch event, Italy’s Minister of Enterprise and Made in Italy, Adolfo Urso, said, “A real novelty in the Italian and international nautical scene, this product combines all the elements of the Made in Italy that have made our products famous throughout the world: innovation, craftsmanship and taste. The nautical sector is one of the most dynamic segments of the Italian economy and Italy, with a market share of 50%, continues to be the international reference for the production of yachts and pleasure crafts.”
The ‘Car 500 Off-Shore’ is the latest addition to Fiat’s robust licensing programme developed by the company and licensing giant IMG. From apparel and swimwear to toys and kitchen appliances, the diverse range of consumer products provides new avenues for Fiat enthusiasts to embody the brand’s values and its well-loved Dolce Vita spirit.
For more information on licensing opportunities with Fiat 500, visit https://imglicensing.com/clients/fiat-500/.