Concept One Accessories’ Ful Division will launch co-branded backpacks and a waist pack with disc jockey/music producer Steve Aoki in August at 100-150 Footaction stores.

The Ful-Aoki line, priced at $60-$100, is a “street” collection that also will be available at other higher end sneaker retailers, says Concept One CEO Sam Hafif.

One limited-edition model, to be available through Ful.com and Aoki’s webstore, will be a wheeled carryon that can convert into a backpack. The $400 product, designed by Aoki, will have room for three notebook PCs, headphones, cables and clothing.

The co-branded line is the most recent introduction by Concept One since it acquired the Ful brand last year from Sequential Brands Group. Concept One, a former Ful licensee, introduced Disney-licensed co-branded Ful-Mickey Mouse and Black Panther 21-, 25- and 29-inch hardsided luggage in late 2018 and is readying Avengers, Minnie Mouse, Lion King and Toy story models for this year. Ful was founded by Justin Timberlake and acquired by Sequential in 2015.

Contact:

Concept One Accessories, Bernie Hafif, VP, 212-868-2590, bernie@concept1.com