Futurity Brands Appoints MDR Brand Management to Leverage The Iconic Paul Frank Brand
Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to build on the humourous, iconic and trusted legacy of Paul Frank and elevate its celebrated global appeal. The partnership with MDR begins in South East Asia, Korea and India, with a mission to bring new best-in-class licensing partners, re-energise the brand to capture Paul Frank’s original fans and appeal to the next generation of teens and young adults.
Known for its nostalgic bright colours, quirky humour and the iconic Julius the Monkey, the Paul Frank brand has been creating smiles and bringing whole-hearted sincerity to its fan base for over 25 years. Moving forward, Futurity will be working with Paul Frank himself (the American artist and fashion designer) to introduce new characters. MDR has identified strategic product and experiential opportunities, brand partners for curated special editions and retailers to introduce the brand to the Indian market and re-shape Paul Frank’s longstanding presence in Asia.
Daniel Avener, CEO of MDR Brand Management, said: “We are so pleased to be working with Futurity Brands on their new journey with the brand. The characters are evergreen, iconic and have real values and emotions to share, giving way for creativity, fun and strong associations to important global topics such as environmental consciousness, female empowerment and self love.’’
Stan Wan, CEO of Futurity Brands added: ‘’Through our recent acquisition of Paul Frank, we intend to connect with current and future fans in a more meaningful way. We felt like MDR perfectly understood our mission and goals and has the experience and local footprint to help us build a fresh brand extension program for the enjoyment of generations to come.’’
About MDR Brand Management
MDR Brand Management is an award-winning brand management business that helps to protect and build commercial value for brands across the world. Opened in September 2018, it is the first brand management business to be launched by a leading law firm in the UK, Mishcon de Reya. MDR Brand Management also provides mentoring services to aspiring British luxury companies through Walpole’s Brands of Tomorrow programme.
About Futurity Brands
Futurity Brands is a purpose driven, end to end lifestyle brand management company focused on serving brands that can create a better tomorrow. Through its acquisition, licensing, distribution, design and strategic supply chain capabilities, Futurity Brands aims to deliver long term shareholder value by investing in brands and innovation that will provide consumer-centric solutions to global challenges.
About Paul Frank
Paul Frank Industries was born in 1995 out of Huntington beach California. Known for its nostalgic bright colours, quirky humour and the inconic Julius the Monkey, the Paul Frank brand has been creating smiles and bringing whole-hearted sincerity to its global fan base for over 25 years across the globe.