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Gear up for HBO’s House of the Dragon as Warner Bros. Celebrates “Day of the Dragon” on the WB Shop with Exclusive New Merch image

Gear up for HBO’s House of the Dragon as Warner Bros. Celebrates “Day of the Dragon” on the WB Shop with Exclusive New Merch

BURBANK, CA — Dragon fans, gear up for the reign of House Targaryen beginning June 22, during “Day of the Dragon,” the first day House of the Dragon merchandise drops on the newly enhanced digital retail destination, the WB Shop. Providing a sneak peek at the aesthetic from the highly-anticipated prequel to Game of Thrones, fans can now purchase apparel, home goods, and collectibles showcasing the new series, House of the Dragon, which premieres August 21 on HBO and HBO Max.

Inspired by the fiery Targaryen family and the quest to claim the Iron Throne, the collection on the WB Shop includes a limited-edition bomber jacket, only available in limited quantities after the Day of the Dragon collection page launches. The WB Shop will also offer a new and expanded Game of Thrones collection, allowing fans to enjoy more “Winter Is Coming” along with their “Fire And Blood” selections.

Exclusive “Day of the Dragon” merchandise launching on the WB Shop today includes the following:

  • “Day of the Dragon” Commemorative Capsule Collection: Created exclusively for today, the new logo art celebrates the day with one-of-a kind artistry. In addition to the limited-edition Bomber Jacket($185.00), shoppers can also purchase adult t-shirts ($19.95-$24.95) and mugs ($14.95-$16.95) featuring the commemorative “Day of the Dragon” logo.
  • “Dreams Didn’t Make Us Kings. Dragons Did” Capsule Collection:  Inspired by the quote “Dreams Didn’t Make Us Kings, Dragons Did,” the collection includes posters, t-shirts, hoodies, and mugs adorned with the fierce statement. The “Dragons Did” collection t-shirts are dedicated to House Targaryen and will be available in various designs, including a new baseball t-shirt with raglan sleeves ($22.95), traditional men’s and women’s t-shirts ($19.95-$22.95) and a hooded sweatshirt ($42.95, black). A new color block hooded sweatshirt in grey/black or white/black colors ($69.95-$73.95) makes a great gift for any Game of Thrones The super soft sherpa blanket emblazoned with the “Dragons Did” phrase ($49.95-$69.95) lets fans keep warm on their rise to royalty. A personalized mug ($14.95-$16.95) leaves little doubt who rules the realm. Fans can decorate their office (or palace) with the premium poster ($25.95)
  • Dragon Eye Capsule Collection: Rep House Targaryen with the House of the DragonEye design with striking new accessories, apparel and housewares. The enormous red dragon eye reflecting the new Iron Throne looks fierce against a black background. Get the image on comfortable tees for men and women ($19.95-$24.95). Take the power of the dragon on the go with the House of the Dragon Eye Color Changing Mug, iPhone Case, and Tote Bag. The color changing mug ($14.95) is heat-sensitive and perfect for displaying your fandom at the office or at home. Bend the knee to House Targaryen with the Dragon Eye Tote Bag ($43.95). The matching Mouse Pad ($9.95) is a must-have computer accessory. Decorate your lair, castle or home office with the new Dragon Eye throw pillow ($39.95).
  • Dragon Crown Capsule Collection:The power of House Targaryen can be channeled with the House of the Dragon Crown design on fashion, accessories, collectibles, and more. To protect your laptop from dirt and dust, the House of the Dragon Crown Laptop Sleeve is the perfect accessory ($24.95). The House of the Dragon Crown Hooded Sweatshirt keeps fans of the saga cozy and warm (available in black or white, $42.95). Summon the power of House Targaryen with the House of the Dragon Crown adult short sleeve t-shirt, fit for a king or queen ($19.95-$24.95). The Dragon Crown Personalized Mug ($14.95-$16.95) makes a must-have gift and gear for fans of the Game of Thrones

Outside the WB Shop, official House of the Dragon products will also debut from a variety of premiere partners including Vintage Wine Estates, Treasury Wine Estates, and Mikkeller Beer. New merchandise will roll out throughout the summer and into the fall on the WB Shop and other retailers.

In anticipation of today’s news, the WB Shop was recently redesigned to provide an even better shopping experience with more merch from favorite brands such as Game of Thrones, Ted Lasso, Rick and Morty, and more. The enhanced site provides a fully immersive, content-led experience engaging casual to superfans alike and incorporates elements of elevated design such as video and an expanded premium product assortment. 

About House of the Dragon
The reign of House Targaryen begins. “House of the Dragon,” the prequel to “Game of Thrones,” is coming to HBO and HBO Max on August 21. Based on George R.R. Martin’s “Fire & Blood,” the series, which is set 200 years before the events of “Game of Thrones,” tells the story of House Targaryen.

Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Fabien Frankel, Sonoya Mizuno, and Rhys Ifans to star. Additional cast members include Milly Alcock, Bethany Antonia, Phoebe Campbell, Emily Carey, Harry Collett, Ryan Corr, Tom Glynn-Carney, Jefferson Hall, David Horovitch, Wil Johnson, John Macmillan, Graham McTavish, Ewan Mitchell, Theo Nate, Matthew Needham, Bill Paterson, Phia Saban, Gavin Spokes, and Savannah Steyn.

Co-Creator/Executive Producer, George R.R. Martin; Co-Creator/Co-Showrunner/Executive Producer/Writer, Ryan Condal; Co-Showrunner/Executive Producer/Director, Miguel Sapochnik; Executive Producers Sara Hess, Jocelyn Diaz, Vince Gerardis, Ron Schmidt.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world. 

Media Contacts:
Phyllis Liu
Warner Bros. Consumer Products

Nina Ronstadt
Ronstadt & Associates PR
(619) 224-3186

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